Regional Customer Marketing Lead

Kenya (Hybrid)

Job Description

Reporting to the Frontline Marketing Operations Lead, the role holder will be responsible for the development, implementation, and evaluation of in-store customer marketing strategies, tactics, and activities aimed at driving business growth across the designated region. This includes translating national brand strategies and customer propositions into localized execution programs to drive acquisition, retention, engagement, and revenue growth.

The role will also own the regional publicity and sales promotion budgets, ensuring optimal investment in impactful activities that deliver measurable commercial outcomes. Working closely with the sales, trade, and channel teams, the Regional Marketing Lead will ensure that all promotional initiatives are insight-driven, commercially viable, and effectively aligned to business priorities.

Job Responsibilities

• Health and Safety; Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work and adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.
• Drive the delivery of daily, monthly, quarterly, and annual regional business targets through insight-led commercial initiatives.
• Develop and execute region-specific marketing plans, trade activations, and shopper engagement programs across all channels.
• Lead prioritization of clusters, territories, and sites within the region to optimize marketing investment and execution.
• Develop and manage Category, Brand, and Shopper Marketing programs from concept to final activation and post-campaign evaluation.
• Ensure integration and alignment between sales and marketing for cohesive regional go-to-market execution.
• Supervise and coordinate channel partner activities to ensure brand consistency and availability at all outlets.
• Maintain 100% compliance to regional branding standards, including POS materials, signage, and dealer outlet visibility.
• Own the regional marketing budget and ensure ROI through effective tracking, evaluation, and optimization.
• Provide coaching and leadership to direct reports, ensuring delivery of impactful regional campaigns and events.
• Manage regional agency relationships and briefing processes for all BTL and experiential campaigns.

Qualifications

• Undergraduate degree in a Business-related field.
• A postgraduate certification in Sales & Marketing is an added advantage.
• 5–8 years of progressive experience in Sales and Marketing, with a strong track record in trade marketing, category development, or brand management.
• Excellent commercial acumen and an analytical mindset.
• Strong project management and strategic planning abilities.
• Proven experience in translating customer insights into successful marketing programs.
• Advanced stakeholder management and team collaboration skills.
• Experience working with agency partners and managing large-scale BTL activities and budgets.
• Highly organized with strong attention to detail and the ability to manage multiple initiatives under pressure.

How to apply

If you feel that you are up to the challenge and possess the necessary qualifications and experience, kindly proceed to update your candidate profile on the recruitment portal and then click on the Apply button. Remember to attach your updated resume.