Job Summary

• Design visually engaging social media graphics aligned with the company’s content calendar and broader business communication needs.
• Translate brand pillars and marketing messages into compelling visual content for digital platforms and field-facing initiatives.
• Develop creative assets for social media platforms including Facebook, Instagram, TikTok, LinkedIn, and WhatsApp, as well as materials supporting on-ground teams.
• Create promotional graphics for campaigns, offers, product launches, and brand awareness initiatives across marketing and commercial activities.
• Ensure all visual content follows brand guidelines, maintaining consistency in typography, colors, and style across all touchpoints.
• Adapt designs for multiple formats including static posts, carousels, stories, and short-form digital visuals, as well as materials used in field execution.
• Support the marketing team in visual storytelling that strengthens brand identity and customer engagement, while enabling effective communication across teams.
• Use AI-assisted design tools and creative software to enhance design quality and productivity across different business needs.
• Continuously explore social media design trends and incorporate innovative ideas into content development and campaign execution.
• Collaborate with cross-functional teams to brainstorm and execute creative concepts that support business objectives.
• Maintain an organized repository of design assets, templates, and visual materials for shared use across teams.
• Revise and improve designs based on feedback to ensure high-quality output and alignment with campaign and operational objectives.

Job Details

• Graphic design for social media content
• Social media visual content creation (posts, carousels, stories, banners)
• Content design aligned to brand pillars and marketing campaigns
• Creative layout, typography and visual storytelling
• Proficiency in design tools (Canva, Adobe Photoshop, Adobe Illustrator or similar)
• Knowledge of AI-assisted design tools for creative development
• Understanding of social media audiences and engagement-driven design
• Image editing, resizing and formatting for multiple digital platforms

Requirements

• Demonstrate interest in graphic design through portfolio, coursework, or personal projects
• Experience creating visual content for social media, school projects, or freelance work is an added advantage
• Currently pursuing or recently completed a Diploma or Bachelor’s degree in Graphic Design, Digital Media, Communication, or a related field
• Graphic design or digital media certifications are a plus