Job objective
This role is critical in ensuring consistent product availability, excellent in store execution, freshness and strong sales performance across all assigned outlets playing a key role in driving store-level performance by influencing orders, maintaining high display standards and building strong relationships with store teams.
Key Responsibilities:
Instore execution & merchandising.
- Maintain high-quality, visually appealing displays of fresh produce always.
- Ensure all products are correctly placed, priced and labelled across fridges and display areas.
- Execute planograms and merchandising standards in line with the company guidelines.
- Ensure the correct product assortment is available and well presented in all display areas.
- Set up and manage promotional displays ensuring timely implementation and removal.
- Maximize shelf space, visibility and display quality to drive customer engagement and sales.
Freshness, Quality & Food Safety
- Enforce First-Expiry-First-Out (FEFO) principles.
- Ensure zero expired, damaged or poor-quality products are on display.
- Maintain strict hygiene, food safety and cold chain standards.
- Conduct regular quality checks and immediately remove non-compliant stock.
- Minimize waste through proper rotation, handling and monitoring of stock.
Stock & Inventory Management
- Monitor daily stock levels and ensure timely replenishment
- Track product movement (fast vs slow movers) and adjust displays accordingly
- Proactively recommend reorders to prevent stockouts or overstocking
- Ensure all listed SKus are consistently available and visible in-store.
- Coordinate with store teams to ensure accurate stock handling and ordering.
Market Intelligence, Pricing & Reporting.
- Monitor competitor activity including pricing, promotions product range and display quality
- Ensure pricing data is accurate and reflects real-time in-store conditions.
- Highlight pricing gaps, risks and opportunities for improvement.
Relationship Management
- Build and maintain strong working relationships with Heads of section, Store managers and retail teams
- Act as the primary point of contact for store- level operations and issues.
- Respond promptly to store needs and resolve issues efficiently
- Influence store teams to improve ordering patterns, product positioning and support for company products.
Weekly Performance Reviews & Meetings.
- Actively participate in the weekly (Monday) commercial/operations meeting
- Prepare and present for assigned stores;
- Sales performance vs targets.
- Order Performance (Target vs Actual)
- Key opportunities (expansion, promotions, new listings)
- Store specific challenges and risks.
- Provide clear actionable recommendations to improve performance.
- Follow up on agreed action points and ensure execution during the week.
Key Performance Indicators (KPIs):
Sales and Order performance.
- Achievement of minimum order targets per stores.
- Performance measured on target vs actual orders
- Consistent growth in sales across assigned stores.
Availability & Execution
- On-shelf availability ≥ 95%
- Planogram compliance ≥95%
- Display quality score ≥ 90%
Freshness & Waste Control.
- Zero expired or spoilt products on display
- 100% compliance with FEFO and cold chain standards
- Effective waste minimization
Promotion & Growth
- Number and effectiveness of in-store promotions executed.
- Increase in shelf space and product listings.
Reporting & Discipline
- 100% on-time submission of daily and weekly reports.
- Accuracy and quality of data and insights provided.
Profile Requirements
- Diploma/Degree in Sales, Marketing, Agriculture or a related field.
- Minimum 2+ years’ experience in merchandising, preferably in fresh produce or FMCG.
- Strong understanding of supermarket operations e.g. carrefour, Naivas & Quickmart.
- Excellent communication and relationship management skills.
- Strong attention to detail and execution discipline.
- Ability to work independently and manage multiple stores effectively.
- Willingness to travel across assigned outlets.