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CRM & Retention Lead at Pharmaplus

posted 9 hours ago
Job Overview
Employment FullTime
Location Nairobi Kenya
Experience At least years
Education Level Bachelor's Degree
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CRM & Retention Lead at Pharmaplus

Pharmaplus is seeking a strategic and data-driven CRM & Retention Lead to drive customer loyalty and lifecycle marketing initiatives. This role is ideal for a professional experienced in customer engagement, retention strategies, and CRM optimization.

Role Summary

The CRM & Retention Lead will be responsible for developing and executing strategies that improve customer retention, increase lifetime value, and enhance overall customer experience across multiple channels.

Key Responsibilities

  • Develop and implement CRM strategies to improve customer engagement and retention
  • Manage and optimize email, SMS, and WhatsApp marketing campaigns
  • Design and implement customer loyalty programs
  • Segment customer data to deliver personalized marketing experiences
  • Optimize lifecycle marketing to improve customer journey and retention

Key Performance Indicators (KPIs)

  • Repeat Purchase Rate
  • Customer Lifetime Value (LTV)
  • Retention Rates
  • Revenue from CRM Channels
  • Churn Rate

Reporting Line

Reports to the Digital Commercial & Revenue Growth Lead

How to Apply

Send your CV, cover letter, portfolio, and academic certificates in one PDF file to: hr@pharmaplus.co.ke Subject line: CRM & Retention Lead – Your Name

Application Deadline: 20th April 2026

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