Marketing Officer
Role summary:
- The staff will be responsible for developing and implementing marketing strategies to promote UWS products and services, enhance brand awareness, increase member acquisition and retention.
Key Responsibilities
- Develop and Execute marketing plans and campaign to promote Sacco products, including FOSA and BOSA services.
- Assist in the development of marketing strategies to penetrate into new markets to increase Sacco membership
- Conduct marketing intelligence to identify trends, opportunities and competitive positioning.
- Maintaining relationship with the existing and potential members to enhance customer satisfaction
- Organize member education forums and outreach programs to increase products knowledge.
- Collaborate with other departments to enhance the customer experience and address member concerns effectively.
- Support the implementation of salary check-off agreements and strategic collaborations with the institutions.
- Conduct direct sales and promotional activities including activation campaigns in targeted locations
- Identify and pursue opportunities for partnership to enhance Sacco visibility.
- Assist in market activations, roadshows, and church visits by handling inquiries and signing up potential members.
- Distribute marketing materials like flyers, brochures, and branded merchandise.
- Register leads and share with the marketing team for follow-ups.
- Prepare regular reports on marketing insight, campaign effectiveness and member
engagement metrics.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 2 years of experience in marketing, preferably in the financial or SACCO sector.
Skill and attributes
- Strong understanding of digital marketing, social media, and brand management.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and collaboratively in a target-driven environment.
- Experience in event planning and community engagement is an added advantage.