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Area Sales Manager, Personal Banking at I&M Bank

Expired
Job Overview
Employment FullTime
Location Nairobi Kenya
Experience At least 1-3 years
Education Level Bachelor's Degree
View More in Jobs > Sales & Marketing
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Opportunities Meet Aspirations

Job Purpose:

The position is responsible for managing and supervising the performance of personal banking sales staff (DSEs & Personal Bankers) to achieve the sales targets for the products assigned.

It also involves sales activity planning and implementation within assigned region/area, deployment of team, actual sales and performance reporting.

Key Responsibilities:
Sales Strategy & Execution:

  • In Collaboration with Head of Sales, develop and implement sales strategies to increase revenue and profitability by driving all product lines -Loans, CASA, NTBs, Banca, Credit Cards and other cross-selling products.
  • Work with the branches and scheme RMs to unlock sales in companies through sales activations and financial trainings.
  • Work with sales teams and Regional Managers to bring leads on new company signs ups.
  • Visiting potential and existing customers to present company offerings and build brand awareness and open business opportunities for the sales teams in the assigned region.
  • Plan for activations and drive the set targets.
  • Analyze customer trends and market opportunities to guide branch-level execution.

Team Leadership:

  • Lead, recruit, coach, and manage Personal Bankers and DSEs to ensure productivity and goal achievement.
  • Conduct regular performance reviews, provide feedback, and support individual growth.
  • Resolve team issues, motivate staff, and foster a high-performance sales culture.

Customer & Relationship Management:

  • Strengthen relationships with key customers and community partners to drive business.
  • Support customer acquisition, onboarding, and retention through quality service.
  • Drive brand visibility and customer engagement across all touchpoints.

Operational Support:

  • Guide branches effective onboarding, product education, and day-to-day personal banking processes.
  • Monitor performance at the individual and branch level; identify areas for improvement.
  • Conduct branch visits, review field activity, and document key findings.

Compliance & Risk Management:

  • Ensure all personal banking activities comply with AML, KYC, and CTF policies.
  • Maintain accurate records and ensure regulatory and policy adherence by the team.
  • Escalate risks or irregularities in line with bank procedures.

Collaboration & Reporting:

  • Work closely with branch leadership and central support teams (e.g., Product, Marketing, Risk) to align goals.
  • Report on personal banking performance, pipeline health, and key initiatives.
  • Share insights and best practices across the network to drive continuous improvement.

Key Competencies:

  • Recruitment of staff – onboarding and training of sales teams before deployment to branches.
  • Contract renewals – for contract staff (DSEs), he/she will provide recommendations for contract renewal/termination based on performance.
  • Marketing – planning activations across the region which involves obtaining approvals for costs to be incurred for transport/travel, printing of materials/merchandize.
  • Staff Hiring, Training and deployment – Onboarding and posting sales teams on need basis. 
  • Taking disciplinary action – poor performance and other disciplinary issues.
  • Re-training – identifying areas of refresher training across all sales teams and other branch teams.
  • Performance monitoring –holding meetings for feedback generation with sales staff and support staff in performance improvement for those in PIP.

Academic Qualifications:

  • Bachelor’s degree in commerce, Marketing, Banking & Finance, Strategic Management or its equivalent from a recognized University.
  • Master’s degree is an added advantage.

Work Experience:
1-3 years in a similar role.
Required Skills:

  • Commercial acumen skills.
  • Strong leadership and team management skills.
  • Stakeholder management skills.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills.
  • Operational excellence.

If you believe you meet the above requirements log onto our www.imbankgroup.com/ke and click on careers and apply for the position. Your application should reach us as soon as possible but not later than 23rd December 2025.


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