KEY RESPONSIBILITIES
- Development and execution of marketing plans for assigned business units under MSME Banking
- Working closely with the unit heads, product development teams and sales teams to achieve the business objectives whilst participating in projects driven by the respective business units supported.
- Develop briefs for campaigns and engagements in line with the business and brand objectives
- Working with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives and implement an internal marketing plan.
- Regular performance tracking of marketing campaigns and activations against set KPIs e.g, sales numbers and value, monthly share of Voice (SOV) and compilation of reports on each activity that is circulated to the respective stakeholders
- Carry out competitor advertising and industry trends and prepare monthly reports with recommendations to the line manager
- Monitor assigned budgets and reconciling the same on a monthly basis with Finance whilst ensuring all projects are delivered within budget, and within policy, to meet the objectives across their Business Units
- Stakeholder management: ensure quality relationship management with all stakeholders i.e; business partners and branding service providers for own area
- Working with analytics to identify key consumer insights to strengthen the development and execution of brand campaigns while ensuring delivery against the overall bank strategy; Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
- Act as the brand custodian in own area by monitoring the continuous implementation of the Brand Standards across all assets and consumer facing touch points
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
Education
- Bachelors’ Degree
- Any relevant Field RQ
Professional Qualifications
- CIM AA
- Master’s degree MBA AA
Experience
- Total Minimum No of Years’ Experience Required 4
Detail Minimum No of Years Need Type[1]
- Brand Management 4 ES
- Portfolio Management 3 ES
- Managing teams 1 DE
- Agency Management 3 DE
- Project Management 2 ES
- Communication & Presentation Skills 3 ES