JOB PURPOSE

As a Brand Manager in the Personal Care Department, you will be responsible for articulating, executing, and evaluating the insight-led brand marketing plan, which delivers the short-term and long-term market share and financial goals of the Skin Cleansing and Deos categories.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Leads the Integrated Business Planning process (IBP): conducting brand audits by analysing internal and external data and insights, defining and agreeing “jobs to be done”, and crafting the final annual brand marketing plan.
• Executes the annual Brand Marketing Plan, as defined in the IBP:
• Develops and executes launch / re-launch plans.
• Co-ordinates the local implementation of regional/global initiatives (packaging artworks, media, etc).
• Plans and supervises media and promotion plans, based on a continuous understanding of market and competitive dynamics.
• Implements the annual brand plan consisting of proper product, price, place & promotion mix, to grow market share and deliver the targeted P&L objectives.
• Controls brand expenditure vs. budget, adjusting in response to market conditions and overall performance/priorities.
• Acts as an interface and coordinates necessary activities between other functions (i.e. supply chain, sales, etc) to ensure effective execution of the brand plans.
• Develops thorough understanding of a) the market and competition, b) consumer needs and trends, and c) brand health and image, by analysing available ad hoc consumer studies (qualitative or quantitative) and/or tracking studies.
• Monitors and reviews the performance of new product introductions, ensuring continuous focus and support after launch.
• Keeps on going communication with brand community within 1U to understand regional priorities that affect local needs to secure information flow/ alignment.
• Identifies new business opportunities based on analysis of marketplace, competition and category performance. Evaluates these opportunities through the development of a Business Case with financial projections, in line with the brand strategy

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Proven Experiential Marketing: 3-5 years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
• Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
• Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.

Other

• Retail Experience: Experience with visual merchandising, store design, shelf visibility, instore events, sampling.
• Agency Experience: Working at an experiential marketing agency with diverse experience across multiple brands and projects is an advantage.
• Data Analysis Skills: Confidence using data to track activation performance, measure ROI, repeat post sampling to inform future strategies.

Skills

• Stakeholder management and communication.
• Business ownership and result-driven mindset.
• Strategic planning and operational balance.
• Strong analytical and financial acumen.
• Action-oriented with insight-to-action focus
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: We are hungry to win together, prioritize ruthlessly and own the outcome.
  • PERSONAL MASTERY: We bring our best, whatever the challenge.
  • CONSUMER & CUSTOMER LOVE: We delight our consumers and serve our customers better than anyone else.
  • PURPOSEFUL IMPACT: We care deeply about delivering positive impact for business, people and planet.
  • AGILITY: We are curious, courageous and adaptable to change.