Position Summary
With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We’re now looking for a Brand Operations Manager.
The role will delight target consumers, build strong brands and generate strong brand building results.
A day in the life of the Brand Operations Manager:
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand
- Activates Brand Essence and Vision
- Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
- Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
- Contributes to development and executes strong, functionally aligned brand and ICP plan.
- Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
- Contributes to the development of OBPs and Big Ideas, engagement strategies and creates relevant and memorable brand experiences.
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
What will make you successful
- A degree level education preferably in Sales, Marketing or Business Administration
- Minimum 3 years’ experience in Marketing and 1 year another function ideally Sales within FMCG
- Experience in leading and managing a cross functional team
- Experience working in cross functional teams