Responsibilities

We are looking for a Campaign Social and Media Leadto

• manage social media communications and support media objectives for the Equal World campaign
• grow, manage and engage a global community of active disability inclusion campaigners online
• support our broader inclusion communications strategy through social media and media work, making sure our channels’ campaign comms contribute to a broader awareness, understanding of, and engagement with our disability inclusion work
• provide occasional out-of-hours crisis communications support

This involved role will require the post holder to work closely with the social media lead for inclusion and together with the Campaigns team:

• Plan and deliver social media strategy for the Equal World campaign that fulfils wider communications and global campaigning objectives and integrates with wider digital user journeys.
• Manage and moderate the Equal World Facebook group, ensuring growth and stewardship of an active community of campaigners online.
• Identify opportunities to engage and recruit new campaigners, content creators and/or influencers with the Equal World campaign through organic and paid executions.
• Deliver reactive social media to support the campaign and bring it to the attention of new audiences by responding to external moments/trending conversations.
• Manage production of social media posts and identify opportunities for user-generated social to drive conversation around the campaign
• Support the media officer for inclusion to manage the media work for the Equal World campaign, tying it in with the social media work, and delivering a media strategy for the campaign that fulfils wider communications and global campaigning objectives.
• Work closely with the Content and Stories Team to project manage and deliver proactive (planned) media and social content to support key campaign moments
• This is an exciting opportunity for a social media professional.  You’ll be passionate about using social media to make the world a more inclusive place and may be looking for the opportunity to develop your creative and strategic social media skills.  
• This is a highly varied and involved role and the above is not an exhaustive list of duties or required professional skills.

Skills and Experience

Campaign Social and Media Lead Jobholder Requirements

Essential: 

• Experience of managing social media campaigns for a business or organisation and using social media to drive an audience to take action.
• Excellent digital campaigning, communication and creative skills.
• The ability to use your own initiative and work independently as well as in a team.
• Experience in writing for social/digital media and using Adobe Photoshop and Premiere Pro (or similar image/video editing tools).
• Experience of media outreach activities and monitoring the external media landscape for reporting purposes.
• Fluent in writing and communicating in English.

Other Skills: 

• Ability to assist project management effectively and deliver against agreed deadlines.
• Relationship building skills with internal and external audiences.
• Excellent communication skills.
• Ability to prioritise and work under pressure.
• An understanding of and commitment to equality of opportunities for people with disabilities.