Key Responsibilities

On-Ground & Community Marketing

• Plan and implement daily and weekly community marketing activities within the centre’s catchment area
• Conduct door-to-door mobilization, market activations, and community sensitization talks
• Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders
• Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement
• Mobilize clients for centre services and special service days/promotions

Below-the-Line (BTL) Marketing Activities

• Distribute approved IEC materials (flyers, posters, brochures) in strategic locations
• Support activations such as roadshows, tent activations, market storms, and community events
• Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals)
• Ensure correct and consistent use of MSK branding and messaging at all times

Client Referral & Follow-Up

• Issue and track referral slips or codes to measure marketing impact and effective referrals
• Follow up with potential clients who expressed interest but did not visit the centre
• Support appointment booking during mobilization activities where possible

Partnerships & Linkages

• Establish and maintain working relationships with:
  • Pharmacies and chemists
  • Salons and barbershops
  • Women associations/ Chama
  • Youth groups and women’s groups
  • Workplaces and learning institutions
• Identify and nurture referral champions within the community

Data Collection & Reporting

• Maintain daily records of:
  • Areas visited
  • Activities conducted
  • Number of people reached
  • Referrals generated
• Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team
• Provide feedback on community perceptions, competitor activities, and emerging client needs

Brand Representation & Compliance

• Act as a professional ambassador of Marie Stopes Kenya in the community
• Ensure all communication is accurate, respectful, confidential, and non-judgmental
• Adhere strictly to safeguarding, consent, and privacy guidelines
• Avoid making medical claims beyond approved messaging

Support to Centre Campaigns

• Support centre-led campaigns, service days, and promotional drives
• Assist in mobilization for new service introductions or priority health campaigns
• Work closely with service providers to understand key services to promote

Key Performance Indicators (KPIs)

• Number of on-ground activities conducted per week
• Number of referrals generated
• Conversion rate of referrals to actual clients
• Growth in client volume linked to marketing activities
• Number of active community referral partners
• Timely and accurate submission of reports

Working Conditions

• Majority of time spent in the field
• Requires walking long distances and working outdoors
• May involve weekend or evening community activities when needed

REQUIREMENTS

Qualifications & Experience

• Certificate or Diploma in Marketing, Community Development, Public Health, or related field
• Experience in field marketing, community mobilization, or health promotion is an added advantage
• Experience working in SRHR or community health programs is desirable

Skills & Competencies

• Strong interpersonal and communication skills
• Confidence engaging diverse community groups
• Ability to work independently in the field
• Basic data recording and reporting skills
• Persuasive but ethical communication style
• Good knowledge of the local area and community dynamics