We are looking for a skilled and creative Digital Marketing Associate to lead and implement effective digital strategies that promote our brand and those of our subsidiaries. This full-time role is responsible for driving online engagement, developing compelling content, managing our digital presence, and supporting public relations efforts to enhance brand awareness and stakeholder communication.

Key Responsibilities 

• Digital Content Creation & Strategy
• Develop and execute high-quality, brand-aligned digital content for websites, blogs, social media and mainstream media platforms, email campaigns, and presentations.
• Tailor messaging for diverse audiences and platforms, showcasing each subsidiary’s unique strengths and value propositions.
• Oversee the planning and production of biannual publications for the company. 
• Social Media & Community Management
• Strategically manage and grow the organization’s social media presence through content planning, publishing, community engagement, and trend monitoring.
• Respond to comments, messages, and inquiries professionally and promptly to maintain active community engagement.
• Public Relations Management
• Support the development and execution of digital public relations campaigns, including drafting press releases and managing media interactions.
• Monitor online mentions and reviews, and contribute to strategies to protect and strengthen the organization’s online reputation.
• Effectively manage communications regarding internal and external issues 
• Website & SEO Management
• Collaborate with the web development team to ensure website content is upto-date, optimized for search engines, and aligned with user experience best practices.
• Apply SEO strategies to enhance content visibility and drive web traffic. 
• Analytics & Reporting
• Track and analyze website, email, and social media metrics using tools such as Google Analytics and platform-specific dashboards.
• Generate performance reports and insights to inform continuous improvement and guide marketing decisions.
• Brand Consistency & Content Quality
• Proofread, edit, and refine all content to ensure accuracy, grammatical precision, and alignment with brand guidelines and tone as well as consistent good quality.
• Market & Trend Research
• Keep up-to-date with the latest relevant trends in digital marketing, social media, SEO, and content creation to ensure strategies remain current and competitive.

Technical Skills & Tools

• Proficiency with CMS platforms (e.g., WordPress) for publishing and managing digital content.
• Experience using social media scheduling and management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to analyze and interpret data and present findings using analytics and visualization tools and generate performance reports.
• Proven experience in using graphic design tools (e.g., Adobe Photoshop, Illustrator) and basic video editing software (e.g., Adobe Premiere Pro, iMovie).
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact) and newsletter distribution strategies.
• Working knowledge of SEO principles and digital content optimization. 
• Experience using project management tools (e.g., Trello, Asana, Monday.com).

Qualifications

• Bachelor’s degree in IT, Marketing, Public Relations, or a related field. 
• Minimum 2 – 3 years of professional experience in digital marketing or a similar role.
• Strong attention to detail, accuracy, and consistency. 
• High integrity, trustworthiness, and professionalism. 
• Excellent verbal and written communication skills. 
• Excellent problem solving and critical thinking skills

How to Apply

Qualified candidates who meet the above requirements are invited to send their applications and detailed CVs to hr@irm.co.ke on or before Thursday, 16th July, 2025. Please indicate the job title “Digital Marketing Officer” in the subject line of your email. Only shortlisted candidates will be contacted.