The Graphic Designer is responsible for creating visually compelling content for digital and print platforms. This role involves designing marketing materials, editing videos, shooting high-quality photos, and ensuring consistent brand aesthetics across all touchpoints.
Key Responsibilities
Graphic Design & Visual Branding
- Design social media graphics, advertisements, brochures, banners, and other marketing collateral.
- Ensure brand consistency across all visual assets and marketing channels.
- Develop engaging and creative visuals for digital campaigns.
Video Production & Editing
- Capture and edit high-quality video content for social media, YouTube, and promotional campaigns.
- Create short-form videos, animations, and educational content to enhance engagement.
- Optimize video content for different platforms and audience segments.
Photography & Event Coverage
- Conduct photoshoots for schools, events, and marketing campaigns.
- Capture testimonials, student success stories, and community engagement moments.
- Edit and optimize images for web, social media, and print use.
UI/UX Design Support
- Assist with website and landing page designs to enhance user experience.
- Collaborate with the product and web teams on visual elements.
- Provide design recommendations based on user behavior insights.
Content Ideation & Strategy
- Work closely with the marketing and social media teams to create visually compelling content plans.
- Brainstorm creative campaigns that leverage visuals to drive engagement.
- Ensure assets align with performance marketing objectives for maximum impact.
Requirements
- Experience in graphic design, video editing, and photography.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
- Strong portfolio showcasing design, photography, and video work.
- Experience working with brand guidelines and creating consistent visual assets.
- Excellent creative thinking and problem-solving skills.