Category Manager Beer & Premium Channel

Context/Scope:

KBL is a customer-centric organization and has the ambition to be rated by its customers as the #1 Consumer Goods Company in Kenya. This will only be possible if everything we do is linked to the needs of our customers and consumers

This is done as we continuously excel in the provision of compelling shopper and customer propositions aligned with consumer needs

Shopper Manager – Core Mainstream Spirits

Purpose of the Role                          

The Shopper Manager creates a driven advantage for Diageo by collaborating, crafting and executing the brands’ physical availability priorities with an Omni Channel approach.

This role is a Trade Marketing role and provides the critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications, and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM (Route to Market) understanding.