SEO & Digital Marketing Specialist
Hanmak Technologies is a leading software development company specializing in innovative Software as a Service (SaaS) solutions for the healthcare sector. Our mission is to empower healthcare businesses by providing smart, scalable software products that optimize operations and enable them to achieve their strategic goals. By focusing on the unique challenges of the healthcare industry, we strive to deliver tailored solutions that drive efficiency and enhance patient care.
Job Description
The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels. The role involves responsibilities that cross the business spectrum from technology to marketing.
Responsibilities
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Develop and implement link building strategies.
- Work with marketing teams to drive SEO in content creation and content programming.
- Design digital marketing materials.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.
- Identify critical conversion and drop-off points and optimize user funnels.
Requirements and Skills
- Proven hands-on SEO & digital marketing experience, particularly within the tech industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge and hands-on skills in both static and motion graphics design.
- Knowledge and hands-on skills in AI video generation tools such as Veed.
How to Apply
Interested candidates to send a cover letter and CV to marketing.hr@hanmak.co.ke with the subject “SEO & Digital Marketer” Application Deadline: 10-Jul-2025
Business Manager
Employment Type: Fulltime
Work Type: Onsite | Office Location: Mlolongo, Off Mombasa Road, Kenya
Reporting To: This position reports directly to the Board of Directors (BOD), providing strategic insights and updates on business operations.
Join Hanmak Technologies – a fast-growing, innovation-driven tech company transforming businesses across Africa. We are looking for a dynamic and strategic Business Manager to lead operations and help scale our impact from our HQ in Mlolongo.
Key Responsibilities
- Daily Operations Management: Oversee the day-to-day functioning of the company, ensuring all departments operate effectively and efficiently.
- Strategic Planning: Work closely with the board to develop, implement, and monitor strategic goals and objectives that align with the company’s vision.
- Team Leadership: Lead and mentor cross-functional teams, fostering a culture of collaboration, accountability, and continuous improvement.
- Process Improvement: Identify opportunities for process enhancements to increase productivity, efficiency, and quality of service across the organization.
- Product Development Oversight: Collaborate with the product development team to ensure that software solutions meet client needs, are delivered on time, and adhere to quality standards.
- Project Management: Oversee project timelines, resource allocation, and deliverables to ensure projects are completed on schedule and within budget.
- Customer and Stakeholder Engagement: Build and maintain strong relationships with customers, partners, and stakeholders to ensure satisfaction and foster business growth. Act as a point of contact for key clients and stakeholders.
- Financial Oversight: Monitor budgets, financial performance, and resource allocation to ensure financial sustainability and profitability.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure organizational effectiveness and success.
- Compliance and Risk Management: Ensure the company adheres to government and industry regulations and standards while identifying and managing risks that could affect operations.
- Reporting: Prepare and present operational reports and updates to the board, highlighting progress toward strategic goals and any potential challenges.
- Talent Management: Handle recruitment, onboarding, and training processes directly, ensuring that the team is equipped with the necessary skills to succeed.
- Market Analysis: Stay up-to-date with industry trends to identify new market opportunities and adjust strategies accordingly.
Qualifications
- Education: Bachelor’s degree in Business Administration, Management, Computer Science, Information Technology or a related field.
- Experience: Minimum of 5 years of experience in business or operations management, preferably within the software development or SaaS industry.
- Leadership Skills: Proven ability to lead teams effectively and manage cross-functional relationships, particularly in technology environments.
- Analytical Mindset: Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Technical Understanding: Familiarity with software development methodologies (e.g., Agile, Scrum) and an understanding of software engineering processes.
- Communication: Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels.
- Project Management: Familiarity with project management tools and methodologies, with a focus on delivering software projects successfully.
- Tech-Savvy: Understanding of software development processes and an ability to adapt to new technologies.
How to Apply
Send your application to: hr@hanmak.co.ke with the subject “Business Manager” Application Deadline: 10-Jul-2025
Business Development Executive
Hanmak Technologies is a leading software development company specializing in innovative Software as a Service (SaaS) solution for the healthcare sector. Our mission is to empower healthcare businesses by providing smart, scalable software products that optimize operations and enable them to achieve their strategic goals. By focusing on the unique challenges of the healthcare industry, we strive to deliver tailored solutions that drive efficiency and enhance patient care.
We are seeking an ambitious individual to join our team as a Business Development Executive.
Requirements & Skills
- Excellent communication skills, both written and verbal
- Solid understanding of Software as a Service and associated technologies
- Ability to translate highly technical software features into compelling marketing messages.
- Strong understanding of digital marketing strategies
- Experience with marketing automation tools, and the ability to analyze and interpret data to make informed marketing decisions.
- Proficiency in creating compelling marketing materials, such as email campaigns and social media posts
- Ability to build and maintain relationships with clients and partners.
- Strong understanding of analytics and metrics
- Degree in Information Technology, Business Information Technology, Software Engineering, Computer Science or related discipline
- At least 3-year experience in a software marketing role
Key Responsibilities
- Implement marketing strategies to promote software solutions
- Conduct market research to identify
- Create and manage marketing campaigns across various channels such as social media, email, and online advertising
- Generate leads and drive product adoption
- Do sales pitch and conduct product demos
- Analyze and report on marketing performance to optimize strategies and improve ROI
- Stay updated on industry trends to inform marketing efforts
- Build and maintain relationships with key stakeholders including customers, partners, and industry influencers
- Utilize negotiation skills to close deals effectively and ensure a smooth transition for new customers from the sales process to onboarding.
How to Apply
Send application to marketing.hr@hanmak.co.ke with the subject “Business Development Executive”
Application deadline: 10th July 2025