Luxury and Premium Spirits Brand Ambassador at Diageo

Role Responsibilities:

Advocacy & Capability Building

Deliver high impact training sessions, masterclasses, and tasting experiences for trade partners, internal teams, and key consumers.
Establish and nurture strong relationships with Trend Leading Accounts (TLA), distributors, and industry influencers.
Drive the spirits capability agenda within an assigned business unit, ensuring that internal and distributor teams are equipped with expert product knowledge and sales techniques.

Trade & Consumer Engagement

Develop and execute brand activations and luxury consumer experiences to drive visibility and preference for our premium spirits.
Collaborate with on-trade and off-trade teams to enhance brand presence, menu placement & consultation, and overall execution quality.
Monitor and capitalize on emerging luxury and premium consumer trends to maintain brand relevance and competitive edge.

Social Media & Influencer Collaboration

Partner with key accounts and influencers to create engaging, high quality brand content that enhances advocacy and awareness.
Support social media and digital engagement strategies in collaboration with marketing teams to strengthen our online brand presence.

Performance & Reporting

Track, measure, and report on key KPIs, including brand visibility, training effectiveness, advocacy reach, and commercial impact.
Provide quarterly insights and strategic recommendations to sales and marketing leadership based on market trends and activation performance.

Qualifications & Experience Required

Deep knowledge and experience in the luxury spirits industry, mixology, hospitality, or premium brand marketing.
Proven ability to educate and inspire diverse audiences through training, storytelling, and experiential events.
Strong relationship building skills, particularly with HNWIs, bar professionals, influencers, and key industry stakeholders.
A strong understanding of luxury consumer behavior and high end hospitality trends.
Experience working cross functionally with sales, marketing, finance and distributor teams to drive advocacy and execution.
Knowledge of social media and digital engagement strategies is an advantage.

Purpose of the role

This role is essential to strengthening Diageo’s leadership in the luxury and premium spirits sector. As a Luxury & Premium Spirits Brand Ambassador, you will be at the forefront of shaping brand perception, building advocacy, and driving commercial success in the most influential accounts.
Diageo is committed to diversity, equity, and inclusion, and we encourage applications from individuals of all backgrounds. Flexible working arrangements are available to support work-life balance and career growth.
Character is Everything!

Experience and Skill Required;

Opened Career