Job Description

At Safaricom, we’re passionate about transforming lives. As a dynamic community, it’s our human spirit, together with technology, that empowers us to achieve this. We challenge and innovate and aim to be a digital-first, insights-led organization that enables platforms and ecosystem partnerships. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive and make a real difference. 

What we’re looking for

In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Reporting to the Cluster Lead – Front Line Marketing, the role holder will be responsible for delivery of all market intelligence and building compelling analysis to support the business and the decision-making process across Sales and Operations to drive growth through deep understanding of our shoppers and the retail environment we operate within.

The role holder defines and implements all market research and provides actionable insights in the areas of trade dynamics and shopper behaviour to identify avenues for execution optimization and new growth opportunities.

Job Responsibilities:

• Take ownership of implementing research across categories and regions. Own all stages of primary and secondary research, from methodology selection to vendor management to maintaining high standards of reporting to ensure learning is presented in a useful, inspiring way. Importantly, ensure all research is aligned with mission and our research policies.
• Provide strategic leadership, insight/key learning throughout the planning process. This providing customer/trade insight and inspiration, facilitating workshops, leading the regional teams with an objective opinion on the key issues to be addressed and the way forward.
• Fuel the channel and marketing Teams with trade, customer and shopper provocations that instigate change. Ensure trade/customer/shopper insight is at the heart of relevant strategies, propositions and executions. 
• Instill a customer-obsessed culture across the channels team. Lead by example in having a deep immersion and expertise in customer and shopper behavior not just in our industry.
• Embed trade & shopper understanding best practice within the channel community.
• Function as a key business partner to understand business needs and operationalize into analytical projects.
• Lead Quarterly Insights Meetings to ensure bottom-up and top-down intelligence sharing.
• Budgeting: Manage the Marketing budget for respective Channel

Qualifications:

• Bachelor’s degree in quantitative discipline:  statistics, quantitative psychology, math, economics/econometrics, or other quantitative decision sciences.
• 5+ years working within Planning, Insights or Category Development either within a consumer goods company or research consultancy.
• A fearless problem-solver with confidence in how to shape solutions that will result in strong execution.
• An inquisitive mindset – looking forwards and outwards to bring fresh thinking and perspective. 
• Proficient in research techniques and able to develop insights and foresights.
• Comfortable working with quantitative and qualitative data sources, combined with a strong level of analytical skill.
• Excellent communicator with ability to distill complex issues into compelling, clear, concise communication.
• Ability to influence senior leaders inside and outside the Channels organization.
• Working knowledge in visualization platforms and customization (Power BI, Tableau etc.)
• Experience with Human centered design is a plus