Key Responsibilities
Campaign Management and Tracking
- Assist in creating and executing marketing campaigns (email, social media, and digital ads).
- Track, analyze, and report on campaign performance.
- Coordinate with the Marketing Manager and Project Leads to ensure alignment.
Email Marketing
- Develop and manage email marketing campaigns (newsletters, promotions, and follow-ups).
- Monitor key email metrics (open rates, click-through rates, conversions).
- Conduct A/B testing for subject lines and content to improve engagement.
Content Creation & Social Media Management
- Assist in drafting LinkedIn posts, blog articles, and social media updates (including WhatsApp).
- Create engaging content for targeted audiences.
- Monitor social media engagement and suggest improvements.
Reporting & Documentation
- Assist in preparing marketing reports with interpreted data.
- Maintain and update marketing documents (proposals, concept notes, campaign plans).
- Ensure documentation is well-organized and accessible.
Coordination and Liaising
- Ensure consistency in branding across all channels.
- Act as the link between the Projects team, Marketing team, and external communities.
- Support all marketing activities and execution.
Key Performance Indicators
- Leads generated
- Campaign performance
- Content effectiveness
- Email marketing success
- Social media performance
- Documentation and reporting
- Timely execution and completion of tasks and coordination between teams
Requirements
- Pursuing a Degree in Marketing, Business Communications, or a related field.
- Strong understanding of digital marketing, social media, and email marketing.
- Excellent communication and interpersonal skills.
- Self-motivated, creative, and eager to learn.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with CRM software is a plus.
- Ability to work independently and as part of a team