- The Medical Representative will be responsible for promoting Luton Hospital’s services, including radiology, laboratory, theatre, renal, pharmacy, and outpatient services, by building and maintaining strong relationships with specialists, general practitioners, and other healthcare providers. The role aims to drive patient referrals, enhance brand visibility, and increase service utilization.
Key Responsibilities:
- Specialist & Doctor Engagement
- Identify, engage, and maintain relationships with specialists and referring doctors to increase patient referrals.
- Regularly visit specialists, general practitioners, and other healthcare providers to promote Luton Hospital’s services.
- Organize Continuous Medical Education (CME) events, hospital tours, and networking sessions for medical professionals.
- Hospital Services Promotion
- Market Luton Hospital’s key services, including radiology, laboratory, theatre, pharmacy, and other specialties, to targeted healthcare professionals.
- Provide detailed information on hospital facilities, diagnostic capabilities, and treatment options.
- Develop and distribute marketing materials, brochures, and digital content to specialists and clinics.
- Business Development & Relationship Management
- Identify potential referral sources and develop strategic partnerships with them.
- Follow up on patient referrals to ensure continuity of care and maintain good relations with referring doctors.
- Gather feedback from specialists regarding service quality and relay concerns to management for improvement.
- Sales & Market Growth
- Develop and implement strategies to increase patient referrals and service uptake.
- Track referral trends and provide reports on doctor engagement activities and referral performance.
- Work closely with the hospital’s marketing team to execute promotional campaigns targeting specialists and healthcare providers.
- Competitor & Market Analysis
- Monitor competitor activities, pricing, and service offerings to identify opportunities for Luton Hospital.
- Conduct market research to understand industry trends and referral patterns.
- Provide insights to management on potential growth areas and new opportunities.
- Key Performance Indicators (KPIs):
- Number of new specialists/general practitioners engaged per month.
- Increase in patient referrals from specialists.
- Growth in revenue from targeted hospital services.
- Number of CMEs, hospital tours, and engagement meetings conducted.
- Feedback from referring doctors on service quality and referral experience.
Qualifications:
Education:
- Bachelor’s degree/diploma in Nursing, Clinical Medicine, Medical Laboratory Sciences, Pharmacy, Marketing, or a related field.
Experience:
- At least 2 years of experience in medical sales, pharmaceutical sales, or healthcare marketing.
- Ability to work independently and meet targets.
Knowledge:
- Knowledge of hospital services and referral systems.
How to Apply
Send your application to recruitment@lutonhospital.com. Deadline: 8th March 2025