Responsibility
- Write and edit articles for the hospital newsletter, blogs, and other external publications, highlighting events and campaigns carried out by the hospital.
- Capture photography and videography for all hospital events, both on-site and off-site.
- Serve as the point of contact for all media inquiries, coordinate interviews, provide media information upon request, and handle media placements, including but not limited to OOH, TV, and radio.
- Develop talking points for upcoming interviews, assist in refining the hospital representative’s responses, and ensure they are camera-ready.
- Distribute media releases, coordinate interviews, and organize press conferences.
- Compile and organize press kits, and write blogs related to the hospital’s activities.
- Assist in building and maintaining employee morale by keeping staff informed on company policies, initiatives, and changes.
- Support in conducting public relations risk assessments and developing crisis communication strategies to mitigate potential risks.
- Monitor public perception and responses to evaluate the effectiveness of the hospital’s image-building efforts.
Key Performance Indicators
- Track the quantity and quality of media coverage and mentions.
- Publication of the hospital newsletter.
- Development of a blog post for the hospital website.
- Development of patient testimonials.
- Report on media monitoring, perception and attitude towards the hospital.
Qualifications
- Degree or diploma in media and communication/ film and photography, or any other related fields.
- Minimum 2 years’ experience working in PR / media and communication / film and photography fields.
- Excellent verbal and written communication skills.
- In-depth knowledge of the industry and its current events.
- The ability to handle pressure and meet deadlines.
- Excellent time management and organization.