Job Summary

Reporting to the Director of Product, the Product Business Analyst plays a key role in Worldreader’s Product team. This position requires strong data analysis skills, a passion for product development, and the ability to transform data into actionable insights. You will collaborate with cross-functional teams to analyze user behavior, optimize product performance across multiple product lines, and drive data-informed decision-making.

This is a full-time hybrid position based in Nairobi, Kenya.

Duties/Responsibilities

• Analyze large data sets to identify patterns, trends, and insights to inform product decisions. 
• Develop and maintain dashboards and reports to track key performance metrics (KPIs).
• Collaborate with product managers, engineers, and designers to influence product development based on data insights and strategic plans.
• Conduct A/B testing and cohort analysis to evaluate the impact of product changes.
• Generate insights on customer behavior, two-pronged funnel acquisition, product usage, and feature performance. 
• Monitor and report on user engagement, product metrics, and business outcomes. 
• Perform competitive analysis and market research to identify product improvements and enhancement opportunities. 
• Analyze ROI of marketing campaigns and provide regular insights to regional and development teams.

Desired Skills & Qualifications

• Fluent in English.
• Advanced knowledge of customer behavior analytics tools like Mixpanel, Branch, QuickSight, and Google Analytics is preferred.
• Deep understanding of social media and direct marketing campaign data analysis. 
• Knowledge of A/B testing methodologies and product experimentation. 
• Strong organizational, analytical, and problem-solving skills with attention to detail.
• Clear, culturally sensitive communication skills.
• Ability to present data-driven insights to stakeholders.
• Proficient in Google Suite (Docs, Slides, Sheets, Gmail, etc.).
• Ability to work independently yet collaboratively in a fast-paced environment.

Experience & Education

• Bachelor’s degree in Data Science, Statistics, Computer Science, Economics, or a related field. 
• Three (3) years of experience in data analysis, product analytics, or a related field preferred.
• Experience with SQL, Excel, and data visualization tools (e.g. Tableau, PowerBI).
• Background in a mobile product-driven or SaaS company.
• Experience using statistical analysis tools (e.g. R, Python).

Physical & Travel Requirements

• Must work from the Kenya office twice per week.
• Prolonged periods of sitting at a desk and working on a computer. 
• Possible occasional international travel.

Salary

Exact compensation may vary based on skills and experience.

Benefits

We hire and invest in smart and tenacious people who are committed to our mission and a fun, inclusive work environment. Some of our key benefits include: 

• Flexible working hours 
• Hybrid working environment 
• Two (2) one-week company closures per year
• Quarterly wellness days
• Competitive benefits 
• Paid holidays
• Paid time off
• Birthday PTO