Job Purpose:
- To drive growth and profitability objectives for this category.
- To drive the implementation and execution of Retail Lubricants initiatives on the forecourts and lead delivery of the lubricants category plans.
- Address all the day-to-day issues on Lubricants and Sales Team.
- Ensure profitability increase of the Lubricants category for Vivo Energy Kenya
Principal Accountabilities:
- Manage the implementation of Lubes activities in the Retail network. Address all the day-to-day issues and ensure profitability of lubes business.
- Monthly retail Lubes evaluation Performance through analysis & review of product mix performance
- Lead the implementation of Lubricants initiatives in Retail and ensure continued success through smart monitoring of performance, and value addition to overall RCVP. Roll-out and implement the revised lube bay offer and ensure that is consistently applied across the network.
- Support and assist in the development of OU lubes category plan, and ensure these plans are effectively implemented across the network.
- Monitor Lubes performance within retail, including pricing and competitor behaviour, and analyze results with the Marketing Implementer.
- Provide coaching / trainings / motivation of Retailers and site staff on Lubricants
- Compile and present Lubricants performance data and results analysis.
- Drive sell-out growth initiatives for lubricants at sites by creating programs to motivate site staff to focus on lubes growth and premiumization.
- Implement/Execute a robust Availability, Visibility & Active selling (AVA) initiatives for Lubes at retail sites.
- Availability – Making sure stocks availability KPI is met.
- Visibility – Ensure Proper merchandising of MDUs at the forecourt adhering to planogram standards
- Active Selling – Active selling of lubes at sites to grow sell-out through OS/LSS Programs
- Support Execution of Lubricants marketing initiatives at sites.
- Ensure HSSE compliance in the Lubricants business.
- In charge of Verifying accuracy of Monthly Retail Lubes Forecasting with Lubes operations manager
Requirements
- A degree in Sales & Marketing
- Minimum of 3 years’ experience in category management with an understanding of category management process would be an advantage
- Strong background in merchandising, purchasing, financial analysis and stock control
- Previous experience in retail operations is desirable
- Previous sales/commercial experience is desirable
- Demonstrates the ability to select, analyze and integrate consumer/shopper, customer and category information to deliver business solutions
- Only shortlisted candidates will be contacted