RefuSHE’s Artisan Collective (AC) is a social enterprise that empowers refugee women through economic opportunities in handmade textile production. The collective leverages traditional East African textile techniques to create high-quality, ethically made products for local and international markets. We are seeking a dynamic Sales and Marketing Intern to support our efforts in expanding market reach, driving sales, and strengthening brand visibility.
Key Responsibilities
Sales & Business Development:
- Assist in identifying and developing new sales opportunities within Kenya’s evolving retail landscape, including online marketplaces, ethical fashion stores, and corporate clients.
- Support sales initiatives by maintaining relationships with existing customers and engaging new potential buyers.
- Participate in trade shows, pop-up events, and exhibitions to promote Artisan Collective products.
- Work with the team to achieve monthly and quarterly sales targets.
Marketing & Brand Visibility:
- Assist in executing digital marketing strategies, leveraging social media platforms (Instagram, Facebook, TikTok, and LinkedIn) to engage customers and drive online sales.
- Collaborate on content creation, including product photography, storytelling, and influencer partnerships to enhance brand awareness.
- Monitor e-commerce platforms and update product listings, ensuring accuracy and alignment with market trends.
- Support in managing customer inquiries, reviews, and feedback across digital channels.
Market Research & Trend Analysis:
- Stay updated on emerging trends in ethical fashion, handmade crafts, and sustainable consumer preferences in Kenya and beyond.
- Conduct competitor analysis to identify growth opportunities and recommend strategies for differentiation.
- Track and report on sales performance, marketing campaigns, and customer behavior to inform decision-making.
Qualifications & Skills
- Diploma or Degree in Marketing, Business, Communications, or a related field.
- At least one year of experience in sales, marketing, or e-commerce, preferably in fashion, social enterprises, or retail.
- Strong understanding of Kenya’s retail and digital marketing landscape.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently, take initiative, and be proactive in a dynamic environment.
- Proficiency in using social media, e-commerce platforms, and digital marketing tools.
- Passion for ethical fashion, social enterprises, and empowering marginalized communities.