We are seeking an ambitious and results-driven Sales Lead to drive the expansion of our soil testing services. This role will be responsible for recruiting and managing field agents, developing sales strategies, and ensuring farmer adoption of our soil testing solutions. The ideal candidate will have a strong background in sales, experience working with field teams, and a deep understanding of the agricultural sector.

Key Responsibilities:

Sales & Market Growth

• Develop and execute a sales strategy to promote and scale soil testing services.
• Identify and establish partnerships with farmer groups, cooperatives, agro-dealers, and agribusinesses.
• Achieve and exceed sales targets by driving farmer adoption of soil testing solutions.
• Monitor sales performance and implement corrective measures where needed.

Agent Recruitment & Management

• Identify, recruit, and onboard field agents to market and deliver soil testing services.
• Develop agent training programs to ensure they effectively communicate the value of soil testing.
• Create and implement incentive structures to motivate and retain high-performing agents.
• Track agent performance and provide continuous support to improve productivity.

Farmer Engagement & Awareness

• Conduct farmer outreach, demonstrations, and training sessions to highlight the benefits of soil testing.
• Leverage digital and traditional marketing channels to increase service awareness.
• Gather farmer feedback to refine service offerings and improve customer experience.

Performance Tracking & Reporting

• Monitor market trends, competitor activities, and customer needs to inform sales strategies.
• Maintain accurate records of sales, agent performance, and farmer sign-ups.
• Prepare and present regular reports on sales growth, challenges, and opportunities.

Qualifications & Requirements:

• Bachelor’s degree in Agriculture, Agribusiness, Sales & Marketing, or a related field.
• 5+ years of experience in sales, business development, or agribusiness, preferably in agricultural inputs, soil testing, or farm advisory services.
• Proven track record of achieving sales targets and driving business growth.
• Strong leadership skills with experience in recruiting and managing field teams or agents.
• Excellent communication, negotiation, and interpersonal skills with the ability to engage farmers effectively.
• Knowledge of soil health, agricultural best practices, and precision farming is an advantage.
• Ability to work independently and travel frequently to rural areas for field operations.

Preferred Skills:

• Experience working with farmer cooperatives, agro-dealers, or agritech platforms.
• Knowledge of digital tools and platforms for sales tracking and reporting.
• Entrepreneurial mindset with problem-solving abilities and strategic thinking.

Compensation & Benefits:

• Competitive salary with performance-based incentives.
• Travel allowances and operational support.
• Professional development and training opportunities.