The Sales Manager, East Africa, is responsible for driving growth in beverage and food sales by leveraging market knowledge and implementing innovative sales and marketing strategies to achieve ambitious business targets across East Africa.

Main Responsibilities:

• Manage new and existing beverage and food sales customers in East Africa, including key accounts, retail brands, and regular food & dairy customers.
• Establish and nurture long-term customer relationships to ensure satisfaction and loyalty.
• Develop and execute sales and marketing strategies tailored to the East African market, identifying and capitalizing on market potential.
• Create and manage sales plans and budgets based on market insights & development targets.
• Oversee all sales activities with existing and potential customers.
• Collaborate with product management and development teams to create customer-centric solutions.
• Understand customer needs and challenges, providing technical support to develop suitable products.
• The Company reserves the right to assign additional responsibilities based on the employee’s qualifications and skills.

Qualifications, Skills and Experience

• Bachelor’s degree in Food Science, Technology, Business Administration, or related fields preferred.
• Minimum of 5 years’ experience in B2B sales within the food, beverage, dairy, and ingredients industry.
• Strong knowledge and commercial connections within the beverage, dairy, and food markets.
• Willingness to travel regularly within the region.
• Fluency in English and Kiswahili; additional languages are a plus.
• Strong organizational and independent work skills.
• Excellent communication, customer service orientation, and problem-solving abilities.
• Team player with enthusiasm, initiative, and ability to work under pressure.