Segment Marketing Manager – Enterprise at Safaricom PLC

WHAT We Are Looking For

We seek candidates with strong capabilities across the following dimensions:

Insight & Foresight Generation and Application: Ability to analyze market data, derive actionable insights, and apply them strategically to optimize marketing initiatives.
Brave, Purpose-Led & Future-First Brand Building: Crafting narratives that resonate with our purpose and align with the digital-first vision of Safaricom Business.
Disruptive Integrated GTM Execution: Leading innovative go-to-market strategies that drive impact across digital and traditional platforms.
Strategic Amplification: Building productive partnerships with like-minded brands, engaging with in-culture platforms, and leveraging influencer marketing.
Marketing Effectiveness: Ensuring optimal investment in campaigns, with robust measurement and evaluation frameworks to track impact and ROI.

Key Responsibilities include:

Strategy Development: Develop and implement segment-specific strategies that align with Safaricom Business goals, focusing on Micro, Small, Medium, Large Enterprises, and the Public Sector.
Campaign Execution: Drive multi-channel marketing campaigns that support lead generation and engagement, including content creation for blogs, whitepapers, and case studies.
Account-Based Marketing (ABM): Design and execute ABM strategies for high-value enterprise accounts, ensuring close alignment with sales objectives.
Performance Tracking: Monitor and analyze campaign performance, leveraging KPIs such as lead generation, conversion rates, and ROI to optimize outcomes.
Partnerships and Collaboration: Work cross-functionally with sales, product, PR, and external partners to ensure cohesive execution and amplified impact.
Content Creation: Position Safaricom Business as a leader in digital transformation through compelling thought leadership and testimonials.
Budget Management: Create and manage annual plans and budgets aligned with business objectives, ensuring optimal resource allocation.
Success will be measured by your ability to drive meaningful results, optimize campaigns, build impactful partnerships, and contribute to the overall growth of Safaricom Business.

Qualifications and Skills

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience:

5+ years of experience in B2B marketing, preferably in the tech or telecom industry.
Proven track record of executing successful marketing campaigns and driving measurable results.
Experience with Account-Based Marketing (ABM).
Knowledge of the Kenyan enterprise market and its unique challenges