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Senior Executive Brand Manager – Hair Category at Pwani

Expired
Job Overview
Employment FullTime
Location Kikambala, Mombasa
Experience At least 5-7 years
Education Level Bachelor's Degree
View More in Jobs > Business Administration & Management
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Opportunities Meet Aspirations

Senior Executive Brand Manager – Hair Category

Location: Kikambala, Mombasa
Company: Pwani
Application Deadline: 31st October 2025

About the Role

Pwani is seeking a passionate and experienced Senior Executive Brand Manager – Hair Category to lead the strategic development and execution of brand initiatives. The successful candidate will be responsible for driving growth, innovation, and strong brand equity within the Hair Category.

Key Responsibilities

  • Brand Strategy: Develop and implement the overall brand strategy in alignment with business goals.
  • Marketing Mix: Lead all elements of the marketing mix — product, pricing, packaging, placement, and promotion.
  • Execution: Ensure a consistent brand presence across all consumer touchpoints.
  • Research & Insights: Conduct market and consumer research to inform strategy and identify emerging trends.
  • Competitor Analysis: Monitor the competitive landscape and identify opportunities for innovation and differentiation.
  • Agency Management: Oversee creative development and media planning in collaboration with external agencies.
  • Performance Management: Track, evaluate, and optimize brand performance using data-driven insights and KPIs.

Qualifications & Experience

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5–7 years of proven experience in brand management, with at least 3 years in the haircare or beauty industry.
  • Excellent project management, communication, and stakeholder engagement skills.
  • A creative thinker with a strategic mindset and strong analytical abilities.
  • Ability to thrive in a fast-paced, dynamic environment.

How to Apply

Interested candidates are invited to send their CV to: jobs@pwani.net Deadline: 31st October 2025

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