Role Purpose & Benefits:
- Improve customer acquisition cost (CAC) by increasing organic search traffic through high-quality content.
- Enhance SEO rankings by publishing a high volume of optimized blog posts.
- Build a sustainable content engine that drives long-term organic growth.
- Lay the foundation for a future backlinking strategy to further improve domain authority.
- Low-cost, high-impact strategy to outperform competitors who are not leveraging this tactic.
Key Responsibilities:
Content Generation & Repurposing:
- Use AI tools (ChatGPT) to generate long-form SEO-optimized text.
- Use AI prompts to convert long-form text into multiple content formats (scripts, tweets, social media posts).
Video Content Creation:
- Use Revid or similar tools to generate engaging video content from scripts.
- Daily Target: Produce 2 videos per day.
- Conduct a quality check to ensure video clarity, accuracy, and engagement.
SEO Blog Content Production:
- Create & publish a minimum of 3 SEO-optimized blog articles per day.
- Ensure each article follows SEO best practices, including:
- Keyword research & optimization
- Strong meta descriptions & titles
- Internal & external linking
- Readability & structured formatting (H1, H2, bullet points)
- Image optimization (alt text, compression)
Content Distribution & Amplification:
- Generate and schedule social media posts to amplify blog articles.
- Ensure consistency and engagement across digital channels.
Performance Tracking & Optimization:
- Maintain content quality standards (clarity, accuracy, engagement).
- Work with the team to identify blog topics using AI & competitor research.
- Track and report on SEO performance improvements.
Qualifications & Skills:
- Strong written and verbal English skills.
- Strong writing & editing skills.
- Basic understanding of SEO or willingness to learn.
- Fast learner, able to leverage AI tools effectively.
- Detail-oriented with a sense of quality control.