Technical Sales Lead

Job Title: Technical Sales Lead

Location: Kenya (Frequent Travel Required)

Reporting To: CEO

Position Type: Contract-Fully Remote

About Us:

Synnefa is an innovative ag-tech startup dedicated to transforming agriculture through smart, climate-resilient solutions. We provide end-to-end solutions that integrate smart greenhouses, FarmShield IoT sensors, and FarmCloud record-keeping software to enhance farming efficiency, sustainability, and profitability. Our mission is to empower smallholder and mid-size farmers with technology that simplifies farming and increases incomes.

Role Summary: We are seeking a dynamic and driven Technical Sales Lead to join our team. This role is critical in driving the adoption and sales of our advanced agricultural technologies, including smart greenhouses, IoT sensors, and the FarmCloud platform. The ideal candidate will have a strong technical background, excellent sales skills, and a passion for sustainable agriculture. You will be expected to get up to speed quickly with minimal training and work autonomously.

Key Responsibilities:

• Sales Strategy Development: Develop and implement effective sales strategies to drive the adoption of Synnefa’s products and services.
• Customer Engagement: Engage with potential customers to understand their needs and challenges, demonstrating how Synnefa’s solutions can address their specific requirements.
• Technical Expertise: Provide in-depth technical knowledge about Synnefa’s products, including smart greenhouses, FarmShield IoT sensors, and the FarmCloud platform. Conduct product demonstrations and technical presentations.
• Solution Customization: Work closely with clients to customize solutions that fit their unique agricultural needs. Provide technical support and guidance throughout the sales process.
• Market Analysis: Conduct market research to identify new opportunities and stay updated on industry trends and competitor activities.
• Partnership Development: Build and maintain strong relationships with key stakeholders, including farmers, cooperatives, agronomists, and industry partners.
• Feedback Loop: Gather and relay customer feedback to the product development team to inform future product enhancements and innovations.
• Reporting: Prepare and present regular sales reports, forecasts, and market analysis to the senior management team.

Qualifications:

• Education: Bachelor’s degree in Agriculture, Agronomy, Agricultural Engineering, Business, or a related field.
• Experience: Minimum of 2-3 years of experience in technical sales, preferably in the agricultural technology sector.
• Technical Skills: Strong technical knowledge of agricultural technologies, including IoT devices, software platforms, and smart farming solutions. Experience with Hubspot CRM, Google Sheets, Slides, Docs, and Slack is essential.
• Sales Skills: Proven track record of meeting or exceeding sales targets. Excellent negotiation, presentation, and communication skills.
• Customer Focus: Ability to understand and address customer needs, providing tailored solutions and building lasting relationships.
• Autonomy: Ability to work independently with minimal supervision, quickly get up to speed, and take initiative in driving sales efforts.
• Travel: Willingness to travel frequently to meet with clients, conduct field demonstrations, and attend industry events.
• Soft Skills: Strong problem-solving skills, self-motivated, and ability to work independently as well as part of a team.