Duties and responsibilities

• User journey mapping: Define and document the complete user journeys, including touchpoints, user goals, look and feel, and pain points, to ensure a seamless experience, while optimizing the current mobile experience using mobile-first design principles and following the latest technological trends where possible.
• User research and insights: Conduct ongoing user research (e.g., interviews, surveys, and usability testing) to gather insights into user needs, behaviours, and expectations, and adapt designs to align with evolving requirements and industry trends.
• Information architecture: Design the structure and organization of information to ensure intuitive navigation and accessibility throughout the product, integrating new ideas and concepts to continuously improve usability while staying updated with modern design trends.
• Wireframes, prototypes, and new ideas: Create wireframes and prototypes to visualize user flows and validate the design approach before development, incorporating the latest tools and practices.
• Visual design elements and branding: Develop the user interface, including layouts, typography, color schemes, and interactive components, combining creativity with an awareness of design elements. Ensure consistent design elements across all touchpoints while aligning with the brand identity.
• Interactive design and feedback: Design and implement interactive and engaging elements such as buttons, forms, and animations to guide users effectively through their journey, testing for intuitiveness and refining the experience with modern, user-friendly interactions and feedback. Identify and advice on engagement options.
• Accessibility and responsiveness: Ensure the design is accessible to diverse user groups and responsive across devices and platforms, with a strong emphasis on enhancing the mobile experience and low-data access for remote users.

Education, knowledge and experience

• Bachelor’s Degree: In Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Computer Science, or a related field.
• Proven Experience: 2-5+ years of professional experience as a UI/UX Designer, or a strong portfolio demonstrating relevant skills and projects.
• Visual Design: Strong understanding of typography, colour theory, layout, and visual hierarchy.
• Prototyping: Ability to create interactive prototypes using tools like Figma, Sketch, Adobe XD, InVision.