Social Content Creator – eCommerce

Safaricom House, Kenya

Job Description

Reporting to the Commercial and CX Manager, the role holder should be creative and digitally savvy. This role is responsible for producing engaging, on-brand content across social media platforms to drive traffic, boost engagement, and increase conversions on our eCommerce site. The ideal candidate is passionate about storytelling, understands digital trends, and knows how to turn products into compelling content that resonates with our audience.

Responsibilities

• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.
• Content Creation: Develop and produce high-quality visual and written content (images, videos, reels, carousels, captions) tailored for platforms like Instagram, TikTok, Facebook, X, and Pinterest.
• Product Storytelling: Highlight products through creative storytelling, tutorials, reviews, and lifestyle content that aligns with brand tone and customer interests.
• Campaign Support: Collaborate with marketing and eCommerce teams to support product launches, promotions, and seasonal campaigns with relevant social content.
• Trend Monitoring: Stay updated on social media trends, platform updates, and viral content to keep our brand fresh and relevant.
• Community Engagement: Assist in managing comments, messages, and interactions to foster a vibrant and loyal online community.
• Analytics & Optimization: Track performance metrics (engagement, reach, conversions) and use insights to refine content strategy.
• Collaboration: Work closely with graphic designers, photographers, and influencers to ensure cohesive brand representation.
• Stakeholder Management: Coordinating with relevant departments and maintaining good relationships with internal departments (e.g. our in-house media agency) and external partners (e.g. media agencies, service providers)

Core competencies, knowledge and experience:

• Knowledge of ecommerce methodologies and mechanisms.
• Able to think creatively and strategically.
• Data literate, familiar with standard marketing campaign measurements and KPIs.
• Account management experience a bonus.
• Courage to contribute and share opinions.
• A self-starter, with the ability to manage own workload and multiple projects.
• Fresh with new ideas, bringing them to the table with passion and enthusiasm.
• Resilience to thrive in a fast-paced environment, whilst also being able to deal with setbacks and challenges, and the bureaucracies that can occur in large matrix organisations.

Qualifications

• A Graduate with a Degree in any relevant field from a recognized University.
• Proven experience as a content creator or social media specialist, preferably in eCommerce or retail.
• Strong portfolio showcasing creative content across various platforms.
• Proficiency in tools like Canva, Adobe Creative Suite, CapCut, or similar.
• Excellent writing and communication skills.
• Understanding of SEO, hashtags, and platform algorithms.
• 2+ years of experience in a digital marketing role or ecommerce
• Proficient in marketing operational strategy & planning
• Strong analytical skills with the ability to interpret data and make data-driven decisions.