Job Description :

Job Title: Channel Manager – Off Trade

Reports to: Head of Customer Marketing

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

About the Role:

KBL strives to be recognized by its customers as the #1 Consumer Goods Company in Kenya. Achieving this ambition requires aligning all our efforts with customer needs, continuously excelling in delivering compelling shopper and customer propositions that resonate with consumer demands.

• Adapt brand strategies and SUP plans into channel programs that increase profitability and drive positive ROI.
• Develop programs contributing to category/brand P&Ls, crucial for KBL’s performance as well as that of categories and customers.
• Manage budget for in-outlet program creation, measured against growth targets for off-trade channels.
• Seek a highly organized, dependable, self-motivated individual who thrives in a hands-on, fast-paced environment.
• Exhibit disciplined creativity to bring Diageo’s world-class brands to life.
• Build strong relationships to expand influence and achieve results swiftly while managing multiple projects simultaneously.
• Navigate complex matrix organizations effectively, handling ambiguity well.
• Although this role has no direct reports, leading and influencing decisions is vital.

Role Responsibilities:

• Execute commercial off-trade calendar management.
• Tailor brand & portfolio activities into channel & customer programs aligned with commercial plans.
• Contribute to trade strategy development focusing on Off-trade and wholesale segments while identifying opportunities and risks for business value delivery.
• Develop scalable insight-driven programs for modern trade segments across customers.
• Design customer-specific retail/segment programs aimed at boosting traffic, basket size, or conversion rates.
• Collaborate closely with agency resources, finance, legal teams, and distributor partners.
• Utilize data insights and possess knowledge of modern trade customers/shoppers/key segments.
• Oversee in-store/bar programs from initial brief through toolkit development to execution support and M&E (Measurement & Evaluation).
• Ensure commercially viable programs driving category growth beyond brand expectations are implemented effectively.

Experience / Skills Required:

•  +5 years proven track record in Marketing or Sales (Customer Marketing).
• Strong creative judgment paired with solid commercial understanding of customer/shopper dynamics.
• Deep familiarity with off-trade channels enabling brilliant shopper program development.
• Ability to navigate Diageo’s network efficiently using influence across various organizational levels—decisive action is key here!
• Inspire agencies towards delivering exceptional work; experience working alongside key customers is advantageous.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.