OVERVIEW OF AMREF KENYA COMMUNICATIONS DEPARTMENT

The Communication Department plays a vital role in promoting the organisation’s mission and programs. It focuses on strategic communication, public engagement, and media relations to position Amref as a leader in health development in Africa. The key functions of the department include strategic communications, managing media relations, providing event support, knowledge management, and advocacy to influence policy. The department aims to strengthen impact communication by leveraging evidence-based storytelling, strategic stakeholder engagement, and intensifying digital reach through the organisation’s website, which serves as the primary digital gateway for amplifying impacts, among other media platforms.

PURPOSE OF THE ROLE

The Communications Associate will play a pivotal role in delivering a high-impact transformation of the content and layout designs on the Amref Kenya website. Working closely with the Communications Manager and Digital Lead, the Assistant will ensure the site powerfully reflects Amref Kenya’s strategic focus and impact on primary healthcare systems and social determinants of health. This role will focus on curating, refining, and optimizing content to enhance the website’s value as a dynamic platform for showcasing Amref’s work, driving strategic engagements and strengthening partnerships.

KEY RESPONSIBILITIES

Content Structuring

• Support in translating periodic program reports, data, research publications and articles into strategic multimedia interactive content for external communication on programmatic impacts.
• Support in curating existing website content to reflect the current strategy, mission, and pillars.
• Support in optimizing website architecture and themes to enhance clarity, navigation, and performance.

Visual Development

• Support in designing high-quality program-specific landing pages with relevant content, including project and thematic briefs.
• Improve headlines, metadata, image use, and all website copy to enhance consistency and engagement.

Visibility and Brand Awareness

• Apply Search Engine Optimization (SEO) best practices, accessibility features, and metadata standards to the strategic content to improve the website’s visibility to key Amref stakeholders – current and potential.
• Maintain consistent brand identity and editorial standards, including visual quality and coherence across all content types.

Publishing Support and Performance Tracking

• Manage a shared publishing calendar with the Digital Lead to ensure real-time website updates.
• Monitor content engagement using website and AI analytics, and prepare monthly content performance reports.

Qualifications

• Bachelor’s degree in Communications, Journalism, Digital Media, Public Health, or a related field.
• Proven experience in digital content curation and website management, familiarity in website content management systems including WordPress and Drupal, and basic SEO and accessibility principles.
• Proficiency in graphic design software, including Adobe Creative Suite, Canva, and Figma, with the ability to adapt technical and health-related content for diverse digital audiences.
• Hands-on experience in communication for development or communication in the health and development sector is an added advantage.

Core Competences

• Strong storytelling and visual communication skills, with high attention to design detail.
• Ability to create content that aligns with organizational goals, working collaboratively and adapting to shifting priorities.
• Analytical mindset with the capacity to interpret user data and content performance to inform strategy.