Job Purpose:
The Marketing Lead for East Africa is responsible for developing and implementing a full-spectrum marketing programme, with the primary objective of generating high-quality sales prospects, including digital enquiries and technician leads. This role is crucial for hitting sales targets and involves a hands-on approach to digital marketing, product & innovation launches, brand campaigns, and managing marketing collateral, ensuring alignment with overall business objectives.
Areas of Responsibility:
Marketing Strategy & Planning:
- Develop and execute marketing plans for growth and lead generation.
- Analyze market trends for strategy refinement.
- Track key marketing metrics and ROI.
Digital Marketing:
- Implement and manage digital marketing strategies, including SEO and social media.
- Optimize digital channels for lead conversion and manage budgets.
Product & Innovation Marketing:
- Support new product launches and develop marketing materials.
Customer & Brand Management:
- Conduct customer research and enhance brand reputation through multi-channel campaigns.
- Coordinate internal communications and recognition programs.
Collateral Production:
- Manage marketing materials, media events, and promotional items.
Team & Stakeholder Collaboration:
- Oversee the Digital Marketing Executive and Product Marketing Graduate.
- Align marketing activities with sales objectives and collaborate with IT, Finance, and Operations.
Requirements:
Essential:
- 5 years in a marketing role, ideally B2B.
- Proven lead-generation strategy development and execution.
- Hands-on with digital marketing (SEO, social media, content, website management).
- Experience with product launches and marketing initiatives.
- Some experience in managing or mentoring junior staff.
- Strong analytical and project management skills.
- Commercial mindset with an understanding of marketing’s role in business growth.
- Excellent communication skills.
- Bachelor’s degree in Marketing, Business Administration, or related field.