Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing approximately 17 000 employees in Africa.
Key Purpose Statement
The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively
Key Duties & Responsibilities
- Identify, codify and deploy best practices, core processes and enabling systems
- Design and deploy capability building assets, including learning solutions, development programs, working with the country HR
- Support local adoption and embedding through training, guidance, coaching and constructive challenge
- Measure and benchmark key dimensions of S&D performance for the country
- Provide specialist support for complex projects, incl. business development
- Support the Director on providing strategic thought leadership and content that shapes business strategy and plans
- Inform decisions with regards to Route to Market design and execution strategy
- Scoping and designing learning solutions for Sales Force Effectiveness
Skills, Experience & Education
Experience
- A minimum of 5 years of relevant corporate experience
- A track record of delivering results in a Sales role that focused on building capability
- Sound knowledge and experience in implementing Route to Market (RTM) or Route to Consumer (RTC) strategies in traditional trade; modern trade; customer segmentation and channel management in an FMCG environment will be an added advantage.
Education
- Minimum of a Bachelor’s degree in Commerce or any other Business related course
- Professional Certification and a Masters degree will be an added advantage
