Assistant Manager, Branding and Marketing

Marketing & Communications – Nairobi, Nairobi

Job Purpose:
The role holder assists in the development of Corporate Brand Image & Brand Visibility initiatives, Go-to-Market Strategies, Product and Segment Positioning Campaigns, and Reputation Management through Public Relations, Advertising, Events and Sponsorships Management and Branding targeted at colleagues, prospective and existing customers, investors, community, media to create corporate brand awareness, build brand equity and drive product consideration & usage.
Key Responsibilities:

• Develop and execute Go to Market strategies and Campaigns in collaboration with Agency and Manager.
• Plan, execute, and manage on-ground events and activations, including vendor coordination.
• Develop and execute internal marketing campaigns across the departments and branch network.
• Monitor bank exposure on contracted media, ensuring maximum coverage and timely reports.
• Conduct branch quality audits to ensure branding consistency and quality.
• Coordinate media buying, ad placement, and monitor campaign execution.
• Supervise design and production of marketing materials.
• Oversee event and sponsorship branding activities.
• Coordinate with Procurement for quotes, LPOs, and branded gifts.
• Provide branding support to Group Subsidiaries as needed. 

Academic Qualifications:

• Bachelor’s degree in marketing, Business, or related field
• Digital Marketing qualifications preferred

Professional Qualifications / Membership to professional bodies/ Publication:

• Diploma in Marketing. 
• CIM.
• CIPR.

Work Experience Required:
Over three (5) years’ relevant experience in a similar sized organization.
Competencies:

• Planning & Organizational skills.
• Analytical skills and attention to detail.
• Strong oral and written communication skills.
• Interpersonal skills to manage stakeholders at all levels. 
• Ethics and integrity.
• Excellent judgment and analytical abilities and impeccable integrity.
• Strong commercial awareness and an ability to connect to business goals.
• Strong Media buying and planning. 
• Digital marketing expertise.
• Execution Agility.

If you believe you meet the above requirements log onto our www.imbankgroup.com/ke
and click on careers and apply for the position. Your application should reach us as soon as possible but not later than 3rd October 2025.