Job Summary

This role is responsible for managing and implement strategic communication initiatives that enhance Absa Bank Kenya’s reputation, build stakeholder trust, and drive colleague engagement. The role supports the delivery of internal and external communication programmes, ensuring consistent alignment with the Bank’s purpose of Empowering Africa’s tomorrow, together… one story at a time.
Working closely with business units, the Communications Manager will ensure timely, relevant, and effective storytelling that brings the Absa brand to life across customer, media, digital, and colleague touchpoints.
The role holder will also work with the Internal Communications and Marketing Managers to deploy high-quality external communication and colleague campaigns in line the Bank’s colleague first approach.

Job Description

Key responsibilities

 Strategic communications execution

• Support the development and implementation of Absa Kenya’s communications strategy and annual plan to drive the business objectives.
• Coordinate content pipelines across internal and external channels.
• Translate business priorities into clear, compelling messages that drive awareness and engagement.

Media relations & reputation management

• Build and maintain strong relationships with key journalists, online publishers and editors.
• Prepare press releases, media statements, Q&As, and talking points.
• Track media coverage, sentiment, and emerging issues to inform reputation insights.
• Support the Senior Communications Manager in managing reputational risk and issue response.

Leadership & subject matter experts communications

• Develop talking points, speeches, and thought-leadership content for leaders.
• Support leader visibility through internal platforms, LinkedIn, and external engagements.
• Curate content that amplifies Absa’s leadership in innovation, sustainability, and inclusion.

Internal communications & culture building

• Plan and deliver internal campaigns that reinforce culture, purpose, and strategy.
• Manage internal channels to ensure fresh, relevant content.
• Partner with human capital, operations, CX, and transformation teams to embed change and engagement messaging.

Sustainability & impact storytelling

• Partner with the Absa Foundation and Sustainability teams to tell impact stories.
• Translate ESG and community initiatives into relatable narratives for media, employees, and stakeholders.
• Support production of sustainability highlights, newsletters, and external-facing reports.

Content development

• Create and edit multimedia content for owned and earned platforms to support the business.
• Ensure consistency of tone, message, and brand voice across all materials.
• Track engagement analytics and audience insights for continuous improvement.

Governance & reporting

• Ensure all communication aligns with Absa Group policies and approvals.
• Manage agency coordination, budgets, and reporting requirements.
• Provide regular updates and insights to the MCA leadership.

Required skills and competencies

• Collaborative mindset with a strong sense of ownership
• Strong stakeholder management and interpersonal skills
• Excellent writing, editing, and presentation abilities
• Media relations and issues-handling expertise
• Analytical and attention to detail
• Creative thinking and adaptability
• High professional maturity and judgement

Qualification Requirements

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing
• Demonstrated experience managing media, internal comms, and thought leadership programmes
• A master’s degree in related field is added advantage 

Experience Requirements

• Minimum of 5-7 years’ experience in Communications with at least 3 of those in a managerial role
• Member of a professional network such as PRSK

Application Deadline – 21st November 2025