• Job Title: Commercial Manager
• Department: Commercial
• Reports To: Managing Director
• Location: Nairobi, Kenya

Job Summary

Capital Group Limited is seeking a dynamic and results-oriented Commercial Manager to drive revenue growth and maximize the value of our diverse media assets. This critical role demands a strategic leader who can navigate a competitive and evolving media market, creating unparalleled value for both our clients and consumers across legacy and digital platforms.

The Commercial Manager will lead the development and execution of the company’s commercial strategy, with a clear mandate to grow market share, deepen client relationships, and drive revenue performance across all platforms. Central to this role is the ability to translate innovative content and digital strengths into compelling commercial opportunities while building strategic partnerships that support long-term financial sustainability.

The role will also be instrumental in cultivating a high-performing, target-driven team aligned with the organization’s transformation agenda. The Commercial Manager will oversee Account Managers, Events Executives, Marketing and Corporate Communications, and the Creative Lead, ensuring cohesive collaboration and results-oriented execution across all commercial touchpoints.

Key Responsibilities

Commercial Strategy & Growth

• Lead commercial strategy within the assigned role, with a primary focus on delivering set revenue budgets.
• Maintain a deliberate focus on digital leadership within multimedia solutions offerings, actively supporting the organization’s digital monetization agenda.
• Protect and grow market share through high-value projects, strategic partnerships, and stronger customer relationships.
• Develop and execute comprehensive commercial strategies to optimize revenue streams and drive profitability in a competitive environment.
• Lead the preparation of annual revenue budgets and ensure meticulous execution of planned budgets.

Content & Digital Transformation Awareness

• Demonstrate strong content value understanding and align commercial efforts with content that drives audience engagement and brand value.
• Exhibit keen awareness of digital transformation and how digital platforms can be leveraged commercially.

Revenue Generation & Management

• Achieve set revenue budgets through effective team leadership and spearheading revenue growth initiatives.
• Oversee all revenue streams, including advertising, sponsorships, events, content syndication, and digital monetization.
• Ensure achievement of monthly, quarterly, and annual revenue targets.
• Drive implementation of digital revenue models such as programmatic advertising, subscriptions, and content licensing.
• Improve collections across all customers, reduce debt, optimize the cash conversion cycle, and ensure suspense accounts reduce month-on-month.

Client & Partner Engagement

• Lead client acquisition, retention, and relationship management initiatives.
• Drive impactful collaborations and partnerships to extend brand reach and unlock new commercial opportunities.
• Conduct regular trade visits to strengthen client engagement.
• Plan and execute new client market storms to expand reach and secure new business.

Team Leadership & Development

• Motivate, mentor, and coach team members to improve daily productivity.
• Monitor and manage team productivity on a weekly, monthly, quarterly, and annual basis.
• Foster a culture of excellence, innovation, and client-centricity across Account Management, Events, Marketing & Corporate Communications, and Creative teams.
• Demonstrate strong project management capabilities.

Financial Stewardship

• Oversee debt management related to commercial activities, ensuring healthy financial practices and contributing to organizational financial stability.

Events & Experiential Marketing

• Lead the planning and execution of strategic events and experiential marketing initiatives that enhance brand visibility and generate commercial leads.

Brand Oversight & Creative Services

• Provide oversight of corporate brand activities to ensure consistency and strong market positioning.
• Support the Creative Executive in delivering high-impact creative solutions for client brands.

Market Intelligence & Cross-Functional Collaboration

• Monitor market trends, competitor activity, and consumer insights to inform commercial strategies.
• Collaborate closely with the Editorial Director, Head of Production and Digital, Finance Manager, and Manager ICT & Technical to align commercial, content, digital, and technical initiatives.

Data & Technology Fluency

• Apply data-driven decision-making using audience analytics, campaign performance, and sales data.
• Demonstrate proficiency in CRM systems, sales tools, and inventory management systems.
• Possess working knowledge of digital marketing, including SEO, SEM, social media marketing, and performance metrics.

Required Qualifications & Skills

• Proven track record in media sales and commercial leadership with consistent achievement of revenue targets.
• Exceptional negotiation and relationship-building skills.
• Strong understanding of both legacy and digital advertising landscapes, with a focus on digital monetization.
• Experience in debt reduction and improving cash conversion cycles.
• Visionary commercial leadership with a passion for growth and high-performing teams.
• Entrepreneurial mindset with excellent communication and pitch skills.
• Adaptability in a fast-evolving media environment with knowledge of regulatory and compliance requirements, including advertising standards and IP rights.

Academic Competencies & Experience

• Bachelor’s degree in Business Administration, Marketing, Commerce, Economics, Media Management, or a related field.
• MBA or relevant postgraduate qualification in Marketing, Strategic Management, or Media Business (preferred).
• 8–10 years’ experience in commercial management, with at least 3 years in a team leadership role.
• Professional certifications in digital marketing, sales, or media planning are an added advantage.
• Training in CRM tools, sales strategy, or commercial negotiations is desirable.

How to Apply

Send your CV and a brief, compelling cover letter to: hr@capitalfm.co.ke Subject Line: Application – Commercial Manager