Job Description

Responsibilities:

Marketing Planning & Coordination:

• Support the annual planning cycle for East Africa by gathering market insights, client priorities, and performance learnings to inform planning discussions.
• Coordinate inputs across country teams, ensuring marketing plans are aligned with client needs and Visa’s regional priorities.
• Maintain planning documents, calendars, and progress trackers to support smooth execution throughout the year.
• Assist in preparing planning presentations and materials for leadership reviews.

Client Engagement & Support:

• Build strong, trusted working relationships with client marketing and product teams.
• Participate in client discussions to understand their marketing needs, challenges, and growth opportunities.
• Provide clients with strategic and executional support across marketing initiatives, helping them adopt Visa best‑practice frameworks and digital marketing capabilities.
• Coordinate client deliverables, feedback cycles, and project communications.

Marketing Program Execution:

• Lead day‑to‑day execution of client marketing programs, including campaign development, creative reviews, asset coordination, and media planning support.
• Support digital campaign setup and optimization alongside agency partners and Visa’s internal digital marketing teams.
• Develop client‑facing materials such as briefs, proposals, reports, and post‑campaign performance reviews.
• Ensure all work is delivered on schedule, within scope, and to Visa quality standards.

Cross‑Functional Collaboration:

• Work closely with Country Managers, Visa Consulting & Analytics team and Product to deliver integrated marketing initiatives.
• Partner with regional and global teams to leverage relevant toolkits, insights, and proven solutions.
• Support the rollout of marketing governance tools such as Visa Project Central and ensure adoption of standardized processes across markets.

Reporting & Insights:

• Track and report on program KPIs, client delivery milestones, and marketing ROI.
• Monitor market and consumer trends to inform ongoing program improvements and new engagement opportunities.
• Prepare regular internal updates and client reports highlighting performance, learnings, and recommendations.

Operational Efficiency:

• Manage Cluster budgets, vendor coordination, timelines, and documentation to support operational excellence.
• Maintain templates, checklists, and workflows to increase efficiency in marketing delivery across East Africa.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

• 6–8+ years of marketing experience (5+ with an advanced degree).
• Strong hands on digital marketing experience with major platforms (Meta, Google).
• Experience managing multi market or multi client projects is beneficial.
• Strong client facing capabilities and ability to support engagements with senior stakeholders.
• Excellent project management, organizational, and communication skills.

Key Competencies:

• Planning & Coordination: Ability to drive structured planning cycles and maintain cohesive workstreams.
• Client Partnership: Demonstrated ability to build relationships and support client decision‑making.
• Execution Excellence: Strong operational discipline and detail orientation.
• Analytical Thinking: Ability to interpret data and translate insights into recommendations.
• Cross‑Functional Collaboration: Works seamlessly with diverse internal teams.
• Adaptability: Comfortable in fast‑moving, evolving environments.