JOB TITLE

Private Label – Brand Manager | MAF Retail | Head Office Kenya

ROLE SUMMARY

The Manager – Private Brand is responsible and accountable for the Private Label range and performance across Territories within their Department/Group of categories. The role holder is also responsible for the adaptation of the Company/Department and Section strategy to their designated categories. The role holder is expected to propose a range of Private Label products to be developed, set marketing and communication strategy both offline and online, optimize and track all financial KPIs.

ROLE PROFILE

• Stay abreast of market trends and innovation to elaborate action plans, maintain Private Label brand’s strategy and develop Private Labels range responding to Customer Demand
• Ensure Private Label items meet local sales targets and profit goals
• Ensure the proper integration of the Private Label items within the International Merchandising function strategy
• Prioritize development plan in coordination with Private Label Quality Team, Sourcing team and Sales Development team across territories to maximise resources and sales potential
• Ensure commercial strategy is implemented offline and online; KPIs are tracked and corrective action plans are set when necessary
• Follow up on the manufacturing and launch of new Private Label products in the stores
• Ensure the marketing of Private Label items in coordination with Marketing and Sales Development
• Support Sourcing teams with their category strategy definitions

REQUIREMENTS

• Bachelor’s Degree in Business Administration or Marketing
• 5+ years of experience in a similar role with a product development background being mandatory (Private Label )
• Strong planning and organization skills
• Strong negotiation and networking skills