JOB PURPOSE

• TheMarketing Manageris responsible fordriving consumer demand and achieving exceptional achievement of businessobjectivesfortheir respective power brand andother selected brands within their portfolio.

• This role involves translating business strategy into actionable marketing plans, leading demand creation and championing a digital-first, social-first approach to brand building and consumer engagement. 

• Drive Innovation to achieve ambitious businessobjective, delivering multi-year brand growth, penetration, brand power KPIs and business model. 

• Partner withrespectiveCustomerStrategy &Planningteams to develop and executechannel &categorystrategy to deliver target for theyear, anddeliver the levers of NRM & Trade Investments forcustomerbusinessdevelopmentteams.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Translatethe 1UL AMLbrandstrategic vision into comprehensive Power Brand Marketing Plans specifically tailored foryourmarket, acting as the guardian of these plans and ensuring their effective implementation.

• Lead and inspire the market Demand Creationagenda in your market, fostering a culture of accountability, collaboration, innovation, and excellence in execution.

• Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations 

• Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker).

• Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including instore.

• Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.

• Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1UL AML DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events acrossfor your respective power brand.

• Lead the Digital Marketing agendafor your power brand, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.

• Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication.

*Please note thatyou may be a Power brand leader for EWA region, over and aboveyour primary role of power brand leader in your primary market.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Demand Creation Leadership:4+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. 

• Strategic Planning & Execution:Demonstratedsuccess in developing and executing integrated marketing plans that align with businessobjectives, drive consumer demand, and deliver measurable results.

• Digital Marketing Expertise:Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.

• Cross-Functional Collaboration:Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.

• Budget Management:Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.

Skills

​​Strategic Marketing & Demand Creation:

• ​Strategic Thinking & Planning:Ability to translate businessobjectivesinto actionable marketing strategies and plans that drive consumer demand and achieve measurable results.

• ​Demand Generation Expertise:Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential.

• ​Brand Building & Storytelling:Skill in crafting compelling brand narratives, developing engaging content, and creating consistent brand experiences that resonate with target audiences / social first cohorts.

• ​Product Understanding: In-depth understanding of the brand formulation and how to bring product superiority to life during the shopper journey to drive desire and UBS.

Digital Marketing & E-commerce:

• ​Digital Marketing Mastery:Goodknowledge of digital marketing channels, platforms, and tools, including social media, search engine optimisation (SEO), paid advertising, email marketing, and marketing automation.

• ​Social Media Expertise:Goodunderstanding of social media platforms, trends, and best practices for building brand awareness, engaging audiences, and driving conversions.

• ​E-commerce & D2C:Experience with e-commerce platforms, digital merchandising, and direct-to-consumer (D2C) marketing strategies.