Territory Sales Representative at Bidco Africa
- Position: Territory Sales Representative
- Location: Kenya (Assigned Territory)
- Industry: FMCG
- Application Deadline: 23rd February 2026
Bidco Africa is seeking an experienced and results-driven professional to join their team as a Territory Sales Representative.
Product Categories are:
- Oils & Fats
- Laundry
- Home & Personal Care
- Beverages
- Food & Snacks
- Animal Feeds
Job Summary
The Territory Sales Representative will be responsible for implementing trade execution strategies to ensure product availability, visibility, and growth in market share within the assigned territory.
Key Responsibilities
- Execute sales plans to achieve volume growth and increase market share.
- Ensure products are available, well-stocked, and correctly displayed in retail outlets.
- Drive secondary sales plans through teams to enhance product movement.
- Build and maintain strong relationships with distributors, wholesalers, and retailers.
- Implement promotional, sampling, and marketing campaign activities on-ground.
- Collect and share market and customer feedback.
- Prepare accurate daily and weekly reports on distribution, sales execution, and market insights.
Requirements
- Diploma or Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 7 years’ experience in field sales, trade marketing, or FMCG execution.
- Experience in the listed product categories is a strong advantage.
- Strong understanding of retail merchandising and trade promotion execution.
- Excellent communication, interpersonal, and leadership skills.
- Ability to interpret market data and make actionable recommendations.
- Self-driven, organized, and able to work independently.
- Willingness to travel frequently within the assigned territory.
How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: Email: careers@bidcoafrica.com Subject Line: Application for TSR – (Indicate Product Category, e.g., TSR – Beverages)
Applications without a clearly stated product category may not be considered.