Role Overview

The PR Intern will support the Corporate Communications team in executing media relations, public relations, digital content, and internal communication initiatives. This role offers hands-on exposure to corporate reputation management, stakeholder engagement, and brand communication in a structured professional environment.

Duties and Responsibilities

1. Corporate Communications Support

• Assist in drafting press releases, newsletters, speeches, and corporate statements.
• Edit and proofread communication materials to ensure clarity and consistency.
• Support alignment of messaging across digital, internal, and external platforms.
• Maintain organized communication templates and brand guideline documents.

2. Media Relations Support

• Maintain and update media contact databases.
• Assist in distributing press releases and media invitations.
• Monitor daily media coverage and compile brand mention reports.
• Support preparation of media kits and briefing documents.

3. Public Relations & Reputation Support

• Monitor online mentions and escalate potential reputational concerns.
• Assist in drafting responses to general inquiries under supervision.
• Support execution of PR initiatives that enhance brand credibility.

4. Digital & Content Support

• Assist in developing content for blogs, website updates, and social platforms.
• Support coordination of social media messaging aligned with PR objectives.
• Track and report engagement metrics for PR-related digital content.

5. Internal Communications Support

• Assist in drafting internal memos and staff newsletters.
• Support HR communication for employee engagement initiatives.
• Help coordinate logistics for internal events and corporate activities.

6. Stakeholder Engagement Support

• Assist in preparing communication materials for CSR activities and stakeholder forums.
• Support documentation and reporting for sponsorships and partnerships.

7. Monitoring & Reporting

• Compile weekly and monthly media monitoring reports.
• Track basic PR metrics such as media mentions and estimated reach.
• Conduct competitor and industry communication research.

8. Crisis & Issues Support

• Assist in maintaining updated crisis communication documents.
• Support documentation during reputation-related incidents.
• Participate in media and communication training sessions.

9. Event Management Support

• Assist in planning and logistics for press conferences, launches, and CSR events.
• Support guest coordination and media follow-ups.
• Prepare post-event coverage reports and documentation.

Minimum Requirements

• Diploma or Bachelor’s degree (ongoing or completed) in Communications, Journalism, Public Relations, Marketing, or a related field.
• Strong written and verbal communication skills in English.
• Basic understanding of media operations and corporate communication principles.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Basic knowledge of social media platforms and digital communication tools.
• Strong organizational skills and attention to detail.
• High level of professionalism and ability to handle confidential information