About the Role
Are you a visionary marketing and communications leader passionate about building impactful brands across diverse markets? We are a dynamic, multi-country insurance and financial services group with a strong presence in Kenya, Uganda, South Sudan and Malawi and we are looking for an experienced Head of Marketing & Communication to join our management team in the Business Excellence directorate.
As Head of Marketing & Communication reporting to Group Director Business Excellence, you will be responsible for designing and executing a unified marketing and communication strategy that supports strategy execution and business growth, strengthens brand equity, and enhances customer engagement across all our markets. This is a strategic leadership role that requires a balance of high-level planning and hands-on execution.
Key Responsibilities
- Champion the development and execution of an integrated marketing and communication strategy aligned to the overall Group strategy, business goals and market dynamics
- Oversee the planning, execution, and analysis of marketing communication campaigns across various channels, including digital, social media, print, and events.
- Ensure consistent messaging and visual identity across all touch points platforms and countries
- Collaborate with internal stakeholders to develop and deliver engaging content for various channels, including websites, blogs, social media, newsletters, and press releases.
- Oversee the management and optimization of the company’s digital presence, including website, search engine optimization (SEO), and paid advertising.
- Lead the Marketing and Communications function, fostering relationships with internal and external stakeholders including media, influencers, and partners to promote the company’s brand and achievements.
- Support country-level marketing communication teams, fostering collaboration and excellence
- Utilize data and analytics to measure the performance of marketing and communication initiatives, optimizing strategies to drive continuous improvement.
- Manage the marketing and communications budget, ensuring cost-effective allocation of resources to achieve desired results.
- Promote a culture of innovation, collaboration, and continuous improvement within the Marketing and Communications function.
GENERIC DUTIES
- Carry out performance appraisal, coaching and mentoring to staff
- Resource allocation, staffing and leave approval
- Participate in planning and budgeting for the department
- Participate in various meeting and committees and acting as spokesperson on behalf of the company
Who We’re Looking For
Qualifications
- Degree in Marketing, Business, Digital Media, or a related field.
- Master’s in related field will be added advantage
- Post graduate diploma in Marketing.
- Have knowledge and relevant work experience of not less than ten (10) years, with at least five (5) years served in leadership position.