Job Title: Telesales Executive
Vacancies: 4 (Four)
Company: Optiven Group
Department: Telesales
Location: Global Headquarters – Karen
Reports to: Telemarketing Manager
Gross Salary: KES30,000

Job Purpose Statement:

The job holder is responsible for generating sales through outbound and inbound telephone engagements with prospective and existing clients. The role focuses on promoting the company’s products and services, nurturing leads, closing sales and maintaining strong customer relationships to support the company’s revenue growth objectives. This role ensures effective customer engagement, accurate recording of sales activities and ensuring adherence to company sales policies and procedures while supporting the organization’s property sales pipeline and revenue targets. This role involves:

• Lead generation and qualification by contacting prospective clients, introducing company property projects and assessing their interest and readiness to invest
• Sales conversion and revenue generation through presenting property investment opportunities, handling objections, and closing sales or facilitating sales closures through the sales and marketing teams
• Customer relationship management by maintaining consistent communication with prospects and clients to nurture leads and encourage repeat investments and referrals and guiding the customers through the sales process
• Sales reporting and CRM management through maintain accurate records of customer interactions, sales activities and lead progress within the CRM system
• Coordination with internal teams including sales and marketing teams to support marketing campaigns, schedule site visits and enhance the customer sales experience

Key Responsibilities:

• Lead Generation and Prospecting – Identify and reach out to potential customers through outbound calls and follow ups and marketing leads in order to generate new sales opportunities and qualified prospects
• Sales Conversion and Revenue Generation – present company property investment opportunities to prospects, handle customer objections and guide clients through the buying process to achieve sales closures
• Customer Relationship Management: build and maintain strong relationships with prospects and existing clients through consistent engagement, follow-ups and professional customer service
• Sales Reporting and CRM Management: Maintain accurate records of calls, sales activities and customer interactions in the CRM system and prepare daily, weekly and monthly telesales reports
• Coordination with sales and Marketing Team: Work closely with the sales and marketing teams to support lead generation campaigns, schedule site visits and ensure seamless customer onboarding
• Standards and compliance: Ensure adherence to company sales policies operational procedures and ethical selling practices.
• Any other responsibilities assigned.

Key Accountabilities

• Achievement of individuals telesales targets (minimum of 4 sales per month) and contribution to overall company sales revenue
• Timely follow up and effective conversion of leads generated through marketing campaigns, referrals and company databases
• Effective scheduling and coordination of site visits and consultations with prospective buyers
• Accurate maintenance and updating of CRM records, customer information and sales documentations
• Maintaining high levels of customer satisfaction through professional engagement and effective communication

Contribution to growth of the company’s client base and strengthening of the property sales pipeline

Main Activities

Lead Generation and Prospecting 

• Conduct outbound calls to potential customers from company databases, referrals and marketing generating leads.
• Introduce company projects and investment opportunities to potential clients.
• Qualify prospects based on interest level, budget and readiness to invest.
• Build and maintain a strong pipeline of potential buyers
• Follow up on leads generated through digital marketing campaigns, property exhibitions, and referrals.

Sales Conversion and Revenue Generation 

• Present property features, benefits, pricing structures, and payment plans to potential buyers.
• Address client inquiries and professionally handle customer objections.
• Close sales directly through telesales or facilitate closure through the marketing team
• Achieve 4 sales monthly, and quarterly sales targets and KPIs set by the management
• Ensure accurate recording of all sales transactions and customer commitments

Customer Relationship Management 

• Build strong relationships with prospective and existing clients through consistent communication
• Provide professional customer service during all stages of the sales process
• Conduct regular follow-ups with prospects to nurture them through the sales pipeline.
• Encourage repeat investments and customer referrals.
• Address customer concern and escalate complex issues where necessary.

 Sales Reporting and CRM Management 

• Maintain accurate records of customer interactions, leads, sales outcomes within the CRM system.
•  Track progress of leads within the sales pipeline.
• Prepare and submit daily, weekly, and monthly telesales performance reports.
• Ensure accuracy and completeness of sales documentation and customer data.

Coordination with sales and Marketing Team 

• Collaborate with marketing teams on lead generation initiatives and campaigns.
• Schedule and coordinate property site visits with potential clients and the sales team.
• Provide feedback from customers to improve marketing strategies and property offerings.
• Participate in sales meetings, product briefings, and training sessions.

Other duties assigned from time to time. 

Qualification and Experience Requirements

• Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, Real Estate or any related field
• Professional sales training or certification is an added advantage
• Membership to a professional body.
• At least 2 – 3 years’ experience in telesales, call center sales or real estate sales
• Proven track record of achieving or exceeding sales targets
• Experience working with CRM system and customer databases
• Strong persuasion, negotiation and closing skills
• Ability to work under pressure in a target driven sales environment
• Ability to collaborate effectively with marketing teams and BDM teams