Business Analyst (Business Development, General Insurance)
Job Purpose:
The role is responsible for generating actionable insights from sales and market data, supporting pipeline management, identifying growth opportunities, and enhancing decision-making through structured reporting and analysis. The position will also support coordination with intermediaries, clients, and internal stakeholders to improve sales effectiveness, client retention, and operational efficiency.
Key responsibilities:
- Conduct market research and competitive analysis to identify emerging opportunities, market trends, and areas for business growth.
- Analyse industry data, intermediary performance, client segments, and sales trends to support opportunity prioritization and strategic decision-making.
- Develop and maintain dashboards, reports, and analytics on revenue performance, sales pipeline status, intermediary productivity, and business development activities.
- Monitor sales pipeline performance, conversion rates, and business development OKRs to support forecasting, planning, and performance improvement.
- Generate market intelligence and analytical insights to inform product positioning, distribution strategy, and business acquisition initiatives.
- Provide data-driven insights to support prospect targeting, sales conversion, and client retention strategies.
- Prepare periodic business development performance reports and analytics to support management decision making.
- Support the planning and coordination of market engagements with clients, brokers, Financial Advisors (FAs), and Independent Financial Advisors (IFAs).
- Support reporting and administrative processes related to intermediary management and business acquisition activities.
- Coordinate with internal teams including Operations and IT to facilitate timely resolution of operational or system-related issues impacting business development activities.
- Maintain accurate records, data repositories, and reporting systems related to business development performance.
- Identify opportunities to improve business development processes, reporting tools, and performance tracking mechanisms to enhance operational efficiency.
Knowledge, experience and qualifications required:
- Bachelor’s degree in Business, Economics, Statistics, Data Analytics, Finance, or a related field.
- 2-4 years’ experience in a similar position.
- Certification in Data Analytics, Business Intelligence, or related analytical disciplines.
- Experience in insurance, financial services, or sales-driven environments is an added
advantage. - Experience with data visualization tools (e.g., Power BI, Tableau or similar).
- Strong reporting and data management skills.
- Knowledge of CRM systems and sales performance tracking tools is an added advantage.