Job Purpose:
The purpose of the Assistant Manager, Digital Marketing role is to lead and drive Britam’s digital marketing strategy and execution by leveraging data, technology, and innovation to deliver measurable business growth. The role is responsible for customer acquisition, lead generation, revenue contribution, brand visibility, and optimization of digital channels, while ensuring governance, compliance, and efficient use of marketing investment.
The role serves as the central owner of digital performance, translating Group strategy into scalable, results-driven digital initiatives across all markets, and ensuring that Britam’s digital platforms and campaigns operate as high-performing acquisition and engagement engines rather than passive brand touchpoints.
Skills Required for This Role
- Creativity: You will be responsible for developing new strategies and campaigns for your company. Creativity can help you come up with innovative ideas that can help your company grow.
- Technical skills: This can include knowing how to use digital marketing tools, website management software and technology to create and develop marketing campaigns. It can also include knowing how to use software to create and develop graphics, videos and other marketing materials.
- Digital Marketing knowledge: Thorough understanding of digital marketing strategies and tactics. They know how to develop a digital marketing plan, how to create a marketing calendar and how to measure the success of a digital marketing campaign.
- Strategic thinking: Strategic thinking is an important skill to have because it allows you to develop effective marketing strategies for your clients. This skill also allows you to develop strategies that help your clients grow their businesses.
Key Responsibilities
Strategic Accountability
- Develop, implement, and continuously refine the Group’s digital marketing strategy in alignment with business, brand, and growth objectives.
- Translate strategic priorities into structured digital plans, performance targets, and delivery roadmaps across markets and customer segments.
- Provide subject-matter leadership on digital marketing to internal stakeholders and senior management.
Financial & Performance Management
- Accountable for digital marketing performance, including customer acquisition, lead generation, conversion, and revenue contribution.
- Optimise digital marketing investment to deliver efficiency, effectiveness, and measurable return on investment.
- Monitor, analyse, and report on digital performance metrics to inform decision-making and performance reviews.
Digital Channels & Platform Ownership
- Provide strategic ownership of the corporate website and digital platforms as acquisition, engagement, and conversion assets.
- Oversee optimisation of customer journeys, content, and digital funnels to enhance user experience and business outcomes.
- Ensure digital platforms are reliable, scalable, secure, and aligned with business requirements.
Creative & Brand Governance
- Provide creative leadership for digital content and visual assets across all digital channels.
- Ensure consistent application of brand standards, quality, and tone across digital touchpoints.
- Approve digital creative output and manage prioritisation of internal design resources.
Technology, Innovation & Capability Development
- Lead the adoption and effective use of marketing technology, analytics tools, and automation platforms.
- Provide marketing leadership in digital transformation initiatives, including CRM and customer experience programmes.
- Identify and implement innovative digital and AI-enabled solutions to improve performance and efficiency.
Vendor & Stakeholder Management
- Manage relationships with digital agencies, technology partners, and service providers.
- Set performance expectations and ensure value for money from external vendors.
- Collaborate cross-functionally with Brand, Sales, IT, Customer Experience, Risk, and Business Units to deliver integrated outcomes.
Risk, Compliance & Governance
- Ensure compliance with brand guidelines, regulatory requirements, data protection, and platform governance standards.
- Provide oversight of digital risk management, including online reputation, platform compliance, and
crisis response. - Act as custodian of digital governance frameworks and best practices.
Knowledge, experience and qualifications required:
- Bachelor’s degree in marketing, communications, or related field.
- 4-6 years of experience in digital marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in all major digital marketing channels, including SEO, SEM, social media, email, display, etc.
- In-depth knowledge of web analytics tools, such as Google Analytics.
- Experience managing budgets and ROI for digital marketing programs.