Performance Marketing Lead

Pharmaplus is looking for a strategic and data-driven Performance Marketing Lead to drive paid acquisition and accelerate digital growth. This is an exciting opportunity for a results-oriented marketer with strong experience in campaign management, analytics, and budget optimization.

Role Summary

The Performance Marketing Lead will be responsible for managing paid acquisition channels, increasing traffic, and optimizing marketing performance to deliver measurable growth.

Key Responsibilities

• Run and manage paid campaigns across platforms such as Meta, Google, and TikTok
• Optimize acquisition funnels to improve conversion and efficiency
• Collaborate with the content team to develop high-performing ad creatives
• Allocate budgets effectively and continuously optimize for performance

Key Performance Indicators (KPIs)

• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Traffic Volume
• New Customers Acquired
• Click-Through Rate (CTR)

Reporting Line

• Reports to the Digital Commercial & Revenue Growth Lead

How to Apply

Send your CV, cover letter, portfolio, and academic certificates in one PDF file to: hr@pharmaplus.co.ke Subject line: Performance Marketing Lead – Your Name

Application Deadline: 20th April 2026