| Closing Date | 2026/03/11 |
| Reference Number | CCB260304-6 |
| Job Title | Area Sales Manager |
| Job Category | Commercial – Sales and Marketing |
| Company | Coca-Cola Beverages Africa |
| Job Type | Permanent |
| Location – Country | Kenya |
| Location – Province | Other – Non-South African Location |
| Location – Town / City | Various Regions |
Job Description
Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa.
Key Purpose Statement
The primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people.
Key Duties & Responsibilities
- Maximizes allocation of resources in area
- Manages and measures sales targets daily and takes corrective action with team
- Coach and Lead the Account Development Team.
- Trade and Outlet Execution
- Outlet Development
- Drive Sales and Market share growth
- Partner with Account Developers and Customers to develop and execute a customer specific business plan
- Monitor competitive activities and align strategy to counter Competition
- Ensure compliance to Quality Standards and Manage Trade Replacements
- Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
- Report promotional deviances with Store Owners or managers
- Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers
Experience
- A minimum of 5 years previous sales experience or equivalent FMCG experience.
- A minimum of 1 years’ experience managing teams
Education
- Minimum of a bachelor’s degree in commerce or any other business-related course