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Assistant Digital Marketers at Indepth Research Services (IRES)

Expired
Job Overview
Employment FullTime
Location Nairobi Kenya
Experience At least 1 year
Education Level Bachelor's Degree
View More in Jobs > Sales & Marketing
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Opportunities Meet Aspirations

We are looking for highly motivated and results-driven Assistant Digital Marketers to join our dynamic team. These roles require a combination of digital marketing skills and sector expertise to drive growth, build impactful partnerships, and support our mission of promoting sustainable development solutions.

Key Responsibilities:

Digital Campaign Management:

  • Plan, create, and execute targeted digital campaigns (e.g., email, social media, PPC, SEO) to effectively promote services across various clusters, reflecting the breadth of industries supported.
  • Monitor, analyze, and optimize campaign performance using analytics tools to maximize ROI and achieve results.

Sector-Specific Engagement:

  • Participate in sector-focused forums, webinars, and online communities to strengthen organizational visibility and influence.

Lead Generation and Qualification:

  • Develop and implement strategies for generating high-quality leads through digital channels.
  • Work with the sales team to qualify and nurture leads through the sales funnel, converting them into long-term partnerships.

CRM Management:

  • Configure, maintain, and effectively use the CRM system to support sales and marketing goals.
  • Organize and analyze data to provide insights that will improve strategies for client engagement and growth.

Promotion of Products and Services:

  • Create and distribute engaging digital content (e.g., blogs, videos, newsletters) that highlight the organization’s offerings within the sectors.
  • Build and maintain a robust digital presence across social media platforms and other online tools.

Collaboration and Reporting:

  • Coordinate with cross-functional teams, including sales, marketing, and product development, to align on goals and strategies.
  • Generate regular reports on digital marketing performance, lead quality, and key engagement metrics.

Market Analysis Reporting and Insights:

  • Track and report on market performance metrics, including customer acquisition trends, market share growth, and competitive positioning.
  • Utilize data-driven insights to evaluate the effectiveness of market strategies and campaigns, identifying opportunities for refinement and optimization.

Continuous Learning and Development:

  • Stay updated on industry trends, digital tools, and best practices in marketing and sales.
  • Participate in relevant training, workshops, and learning opportunities to enhance skills.

Perform other duties as assigned to support the organization’s mission and objectives.

Requirements:

Qualifications and Skills:

  • Bachelor’s degree in a relevant field (e.g., Geography, Economics, Social work, Disaster Management, International Relations, Public Health, Environmental science, Finance, Political Science, Public Administration, Social Work, Community Development, Engineering, Agriculture, or equivalent).
  • Certification in digital marketing is Mandatory.
  • Minimum of 1 year of experience in Digital Marketing.
  • Experience in Customer service, Sales, and marketing is an added advantage. 
  • Proficient in CRM systems, marketing automation tools, and analytics platforms.
  • Strong communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of an organization.
  • Strategic thinker with the ability to develop and execute effective digital sales strategies aligned with sector-specific goals and objectives.
  • Results-driven mindset with a focus on achieving measurable outcomes.
  • Creative, adaptable, and proactive in responding to market trends and customer needs.
  • Commitment to continuous learning and professional development, with a passion for staying ahead of industry trends and emerging technologies.

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